7 tips for creating a breathtaking B2B websites

November 04, 2021

Creating a B2B website

As a business owner targeting other business owners, your website has to be the center of your digital marketing strategy. You have a specific audience in mind, and you must capture their attention and meet their expectations if you’re going to successfully convince them your product or service is worth buying.

This means that your website will need to go beyond “good enough” website design. Moreover,  your website needs to deliver concrete results, meeting your marketing and sales objectives in ways that are measurable and improvable.

These are important things to keep in mind during every step of the website creation process. Your content management system and website builder should help you achieve clear business objectives first, and have elaborate design capabilities second.

Selecting a CMS

 The first decision you’ll need to make is which CMS you would like to use to organize and publish content. There are quite a few options on the market, but WordPress is by far the most popular. It accounts for 40% of all websites and has a 60% market share. 

Its next biggest competitors – Joomla and Drupal – account for 4.6% and 3% of the market share, respectively. As a result, we can confidently say that in today’s web environment, choosing a CMS means choosing between WordPress and everybody else.

It turns out that WordPress has a lot to offer B2B web creators. It is highly customizable, it supports a broad range of third-party integrations, and it’s a 100% free, open-source platform. This makes it a great choice for web creators who need to build highly customized websites that reliably achieve marketing and sales objectives.

You’d be forgiven for thinking that building a high-performance B2B website on WordPress requires hiring specialist talent or learning how to code. For a long time, that was the case. Now, however, there is another option.

WordPress website builders like Elementor make it easy for web creators to create fully-featured B2B websites without diving into code. Elementor is an all-in-one website building platform that includes all of the marketing integrations you need to achieve valuable, measurable results.

Use video the right way

Video marketing has become the go-to format for high-converting B2B marketing campaigns, and rightly so. Video drives conversions, generates excellent returns, and helps build trust with customers. It should come as no surprise that more than eight out of ten marketers now use video as a marketing tool, and 89% of video marketers say it delivers good ROI.

But getting results from video marketing requires looking beyond the usual platforms and technologies that other web creators use. YouTube is great for reaching large audiences with free content, but it doesn’t give you the analytic insight that a B2B video host does. Consider embedding videos on your website using a video hosting site that supports marketing analytics.

User interface that fits your specific niche

In the world of B2B marketing and sales, defining your niche is everything. Your website’s user interface should meet the expectations your audience has from start to finish. Spend time developing a style and tone that fits with your niche.

Style is easy to customize when you’re using a professional WordPress website builder. Elementor makes almost every page element customizable, and even gives you access to a Global Settings menu where you can quickly adjust the style of every page on your site at once.

Your website’s tone is more about the way visitors feel when using it. Every aspect of the site, including the fonts you use and the words they spell, will have a particular emotional impact on users. 

If you’re a serious cybersecurity firm, your website should instill trust and confidence in your capabilities. A friendly, playful UI may not drive the point home very well. The reverse is also true – a social workflow solution shouldn’t feel too serious or uptight, or you risk losing leads the moment they see the first bit of content on your page.

Perfect the art of non-intrusive pop-ups

Pop-ups have gotten a bad reputation over the years, but they still have an incredibly important role to play helping B2B web creators connect with new leads. The key is using pop-ups with precise targeting and well-defined triggers – so they activate when your website visitors are already primed and ready to subscribe.

Making picture-perfect pop-ups is equal parts art and science. You’ll need to experiment with a full-featured pop-up builder that offers you precise control and targeting. When done right, your pop-ups can become one of the most valuable conversion-boosting marketing tools in your arsenal.

Integrate with sales enablement and CRM software

Sales enablement and CRM software platforms offer a wide range of valuable tools for B2B web creators. These tools enable you to maximize your investment and optimize the way key technologies in your tech stack work together. The better these integrations work, the most streamlined your marketing and sales processes will be.

Once you start streamlining these processes, you take the first step towards automating them. This is when your B2B website can start generating truly impressive results, limited only by the resources you’re willing to dedicate to your automated marketing engine.


With all the functions and features described above, it might seem like creating a successful B2B website will take weeks of work – and yes, truly optimizing your site may take years. But publishing your B2B website and equipping it with all the tools it needs for success is something you can do in a single day.

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