Best SEO tools for small business that guarantee growth

June 29, 2021

SEO tools for small businesses

Are you just starting your own business? Have you been struggling to market your products? If your answer to either of these questions is yes, you need search engine optimization tools. SEO is a method of increasing the web traffic on your website. It is done by putting the website on top of the search engine results. This allows more people to see your products, leading to increased sales due to exposure.

So, what are SEO tools? How can they help your business and what are the best SEO tools for small business? First, they help website or business owners become top search engines, like Google and Yahoo. Then, through their analysis, they can optimize the website’s content to attract more viewers or potential customers. Also, they give information on commonly used keywords, backlinks, and competition among similar businesses.

To improve your website’s content, you can also seek help from custom writing services like Edujungles. They can help you find the right keywords and create an engaging article to increase their interest in your products. Besides this, you will find out more about the best SEO tools for small business in this article.

11 best SEO tools for small businesses you must know

Starting to explore SEO might be overwhelming, but we’ve selected the best SEO tools for small business to simplify your work. 

1. Google Analytics

One of the most convenient Google SEO tools is Google Analytics. You can benefit from its services because of its broad range and free use. Through this, you can determine which marketing strategies have the most traffic and lead to sales. Moreover, you can get information about how visitors use your website, which ones they read more, and how long they stay there. Once you download this on your device, you can maximize its features to suit your needs and achieve your goals.

2. Semrush

Another small business SEO that you can utilize is Semrush. It is an online visibility management and content marketing SaaS platform. Semrush provides aid to companies, whether small or huge, to become more visible to internet users. Also, they can help create more engaging content using their tools for search, social media and market research, and data from different countries. 

3. Ahrefs

Ahrefs will help you utilize your backlinks properly. Through its tools, you can ensure that your backlinks are derived from legitimate websites. This way, you can avoid being penalized for using spammy sites for your links, leading to a lower search ranking. Moreover, you can use this to see and analyze where your competitors are getting their successful backlinks.

Google still evaluates sites based on backlinks authority as a ranking factor. When you know how to check backlinks, you can separate links that don’t benefit your off-page SEO from those that help your site grow in SERPs. Any harmful or bad links, you’d better remove or disavow. After that, you can focus on getting high-quality and authoritative links, for example through guest articles or bloggers’ outreach

4. Google Search Console

Besides Google Analytics, Google Search Console is another one of the best SEO tools for small business. Formerly known as Google Webmaster Tools, it can be used hand in hand with Google Analytics to optimize your marketing. It helps you find errors on your website and view keyword rankings. Furthermore, it gives information on the number of times your website popped out in the search results and its click-through rate.

5. Screaming Frog

Screaming Frog’s SEO Spider is a website crawler that helps enhance your SEO. They can do this by collecting and extracting data and relevant SEO issues from small to large websites. This tool comes with free and paid access, with some advanced features only available on the paid version. Nevertheless, its free version can already provide sufficient help to small business owners. 

6. INK for all

Optimization and ranking are crucial in marketing your products, but making content is just as critical. Powered by AI, INK for All is writing software that shows you what to do to create a helpful SEO copy for a short period. With excellent outputs, you can engage more visitors to become your customers. In addition, through this software, you can increase your potential to rank and be part of the first page of the search results.

7. Surfer

A content intelligence tool, Surfer helps small businesses and companies grow their brands. They also help increase their organic traffic and revenue through their content strategy, optimization, and creation tools. To enhance your digital marketing, you can use Surfer’s algorithms to find the best content opportunities. This way, you can plan your content ahead of time and construct engaging articles based on the given data.

8. Moz Local

Moz Local is a tool you can use to audit your citations or where your business’ name and other information are mentioned on other websites. Moreover, it allows you to see if your data is consistent and if there are duplicates. Lastly, it can help you improve your online presence by maximizing the information about keywords, the number of visits, and more. 

9. Rank Ranger

Another SEO management software you can choose is Rank Ranger. However, what makes this distinct from others is that it can be customized according to your needs. Because your business has a different situation and clients, it would be best to choose a partner who can adjust accordingly. In addition, its custom SEO can help you make custom rank tracking, monitor mobile rank, and track the competition.

10. SEO Quake

Last on this list is SEO Quake. Using this, you can maximize several search engine optimization tools in the form of a browser plugin. Because it is an all-in-one SEO toolbox, it is convenient to use and quick in generating data. It has a link examiner, gives real-time audit and keyword density analysis. Moreover, it creates reports that can help you improve your website’s content to engage more viewers.

11. EduJungles

As mentioned previously, Edujungles is a custom writing service that you can hire to compose articles and content for your website. They have professional writers who can deliver high-quality and engaging outputs that can capture the interest of internet users worldwide. In addition, by availing their services, you will have more time to focus on handling other business matters instead of creating content yourself.


You have several options when it comes to the best SEO tools for small business. Because this industry has become relevant more than ever, you should also maximize currently available tools. Some of them are free, so you can still benefit from their services if you are just starting. Therefore, your business’s growth depends on your decision-making skills and strategies, and you can achieve this through SEO tools. 

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