Top tips for choosing the right PR agency for your startup business

August 30, 2021

Tips for choosing the right PR agency for your startup business

Public Relations (PR) is one of the most effective ways to increase your brand awareness and online reputation – when done right. Most businesses only focus on creating a digital PR strategy, but showing PR efforts in both digital and traditional ways will undoubtedly target wider audiences.

As a startup, you have some specific needs and requirements when formulating a PR plan. The best way to go about this is by working with a startup PR agency specializing in working with startups

Choosing the right PR agency without falling into a trap

Choosing the right PR agency to work with is always essential, and this is even more true for startups. To help you find the perfect PR agency for startups, here are some of our top tips.

Have a clear understanding of your goals

Good public relations starts with a clear plan and understanding your goals to work towards. You could hand all of this over to a PR agency, but no one knows your business and where you want to position yourself better than you do.

To create the brand image you want for your business, the PR agency needs the vision to work towards.

You will know you found the right PR agency if you layout your goals and they outline exactly how they are going to achieve them for you.

Know and stick to your budget

PR services can scale up quickly, and in most industries, larger budgets yield better results. But, small businesses and startups with constricted budgets also need PR services, so here’s how to manage your marketing budget if you’re one of them.

It’s a smart business practice to set a budget, stick to it and make the most out of your budget. This is also going to help narrow down the field of agencies but you can work with and make choosing an agency easier.

Keep in mind that having a smaller budget doesn’t have to mean you’re going to get a lower quality of PR. It does mean that an agency will not be able to allocate as much time to your account, but it’s important that you operate within your means.

Decide how much involvement you want

PR, in particular, is a field where a lot of agencies will need to work with a business to communicate key information and find out about the brand, the team, new products and services, and other information.

You need to know before deciding on an agency if you want to be involved, and to what extent. Some agencies will want you or the business owner to be more involved than others. It’s crucial you know what your part is going to be before choosing the right PR agency.

Do you want to go local or national?

There are pros and cons to working with either a local or national PR agency for startups. If you’re saving a local audience, a local agency should have more intimate knowledge of your audience and more relevant contacts.

On the other hand, a large national agency will likely have more resources to work with and may have inroads into larger publications and be able to generate much larger exposure.

Look at their portfolio of work

The great thing about PR is that a lot of the work is very visual. A PR agency should be able to show you a portfolio containing some of the best work.

This gives you an opportunity to check that their style aligns with what you’re looking for, as well as validating that they’ve performed some successful PR campaigns for other startups.

Be very deliberate about looking for examples that they’ve worked with startups before. If they’ve worked with other businesses in the same industry as you, you should look at this as a plus, not as competition.

Check for independent reviews from previous clients

Deciding to work with a PR agency is not something you can take a chance on. If it’s not a good fit or the agency is not up to standard, it could do more harm than good to your brand.

Obviously, they are going to say all of the right things when you meet with them. The only way to really know how they have performed before is to look at unbiased reviews and testimonials from past clients.

You should be able to do this by performing Google searches for the agency name plus “review”.


Choosing the right PR agency makes all the difference in building an irresistible brand or failing because of bad branding. Therefore, if you’re wondering how to find the right PR agency, make sure you already checked all the tips we’ve already listed.

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