How to Connect with Clients on a Personal Level
Keeping your customers happy is the best thing you could do if you want your business to have a future. Satisfied clients create a loyal customer base and in order to get there, it is imperative that you establish a personal connection with them.
Connecting with customers on a level that goes beyond frigid money-goods exchange is not easy but very fruitful in the long term. People tend to be more honest when they feel a genuine connection with someone. Once you’ve succeeded to connect with clients, you can use their feedback as a source of creative ideas to help you develop better and more forward-thinking products. This kind of personal connection gives you a deeper understanding of the problem, hence finding an appropriate solution for it becomes easier.
If you struggle connecting with customers you’ve arrived in the right place. In this article, we will show you five effective ways how to make a personal connection with customers.
Don’t Use the Same Approach
Address Their Concerns
Keep Things Personal
Like we said before, being more personal with clients creates a bond that cannot be broken so easily. When both parties understand each other, any problem that might arise could be solved quicker and more efficiently. That’s why you should always play with open cards and listen to what they have to say.
Choose to speak in a humane language, instead a salesmen one. It’s not rare that a bad response to your services or products was triggered by a private issue that has more to do with them, than with you.
Focus on Face-To-Face Meetings
Sending an email or calling someone is great, but not useful when connecting with customers on a personal level is your goal. Nothing can beat face-to-face meetings. Emotions can only be vaguely expressed with words, and they are better understood by observation. When clients come to your company to express their concerns about certain aspects of the deal you’re about to close, it’s easier to negotiate reading their body language and facial expressions. No email or phone call could ever sound more natural than a tête-à-tête meeting.
Show Them They Matter
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