16 digital marketing books to improve your marketing thinking

May 10, 2021

Digital marketing books that will help you grow your business

Whether you are starting a business or you are already familiar with the entrepreneurship waters, we believe that you understand the importance of marketing. It doesn’t make a difference if your business is online or with a physical presence, digital marketing will boost brand awareness and will lead your business to success.

On the one hand, it’s amazing to know that your business success depends on you, but on the other hand, running a business, making sales, keeping track of finances, and creating a digital marketing strategy can be overwhelming. Luckily, amazing authors are writing digital marketing books and they are selflessly sharing their methods, knowledge, and experience

Jump directly to:

 1. Get Scrappy

 2. Hacking Growth

 3. Contagious

 4. Start With Why

 5. Building a Story Brand

 6. Think Big, Act Small

 7. Killing Marketing

 8. SEO for Growth

  9. Top of Mind

 10. The Conversion Code

 11. Hug Your Haters

 12. Predictable Prospecting

 13. Millionaire Marketing on a Shoestring Budget

 14. Content

 15. The PR Masterclass

 16. 20 Simple Shortcuts to Small Business Success

16 digital marketing books that will help you expand your small business

We’ve chosen the best digital marketing books that will get you the confidence to be creative and create an outstanding digital marketing strategy.

Get Scrappy by Nick Westergaard

The author of Get Scrappy, explains how and why the trends have evolved. He provides readers with no-nonsense strategies for staying ahead of the massive waves of change in the marketing and PR worlds. 

Small business owners or even startups will get the confidence to realize they can compete with larger competitors or market leaders using some creative thinking and modern marketing techniques. This is the book that will inspire you to see ideas everywhere and to find ways to be more effective and efficient with marketing.

Hacking Growth by Morgan Brown

Many say that Hacking Growth is one of those classic business books that you will return to again and again long after reading it the first time. The book is full of smart ideas for ways to grow your business – no matter what business you are in. So by reading this digital marketing book you will learn a process whereby you can learn how to design high-tempo tests and engineer a long-term growth machine.

Contagious by Jonah Berger

Although we are in the Digital Age, word-of-mouth still keeps its valuable position in the marketing world. That is because the opinions we get from others have a strong impact on our behavior. Indeed, word-of-mouth is the primary factor behind all purchasing decisions and it brings about more than two times the sales compared to paid advertising. Contagious delivers valuable information in an easy-to-read, easy-to-understand format. Steps are explained with some great stories and are simple to use for your products and ideas.

Start With Why by Simon Sinek

Start With Why starts with comparing the two ways to influence human behavior: manipulation and inspiration. According to Simon Sinek, inspiration is the more powerful and sustainable of the two. The book primarily discusses the importance of leadership and purpose to succeed in life and business. The importance of taking the risk is crucial to find solutions to global problems. Sinek believes leadership holds the key to inspiring a nation to come together and advance a common interest to make a nation, or the planet, a more civilized place.

Building a Story Brand by Donald Miller

This digital marketing book is the solution to the struggle business leaders face when talking about their businesses. Writing about the revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the big secret for helping their customers understand the benefits of using their products or services. The business you are writing for is not a hero. The customer is.

You can learn the seven universal story points, simplify a brand message so people understand it, the real reason customers make purchases, and how to create the most effective messaging for websites, brochures, and social media.

Think Big, Act Small by Jason Jennings

Teaching valuable lessons by studying 9 top-performing companies that all produced 10% revenue and profit growth. Their thinking is based on authentic big ideas, solving customer’s problems, creating value, or making something better.

These people don’t use the company as their assets. They remain humble and they continue to work closely with customers and understand that the organization won’t have a long-term future unless short-term objectives are achieved.

Killing Marketing by Joe Pulizzi and Robert Rose

The core message of Killing Marketing is acknowledging that when the marketing is done well – brands can create a profit center from their marketing efforts. It might sound absurd, but sometimes killing your current marketing strategy may be the only way to save it. The authors look into the disruptive forces that can help you turn your marketing efforts into strong revenue creators. This digital marketing book teaches you how a traditional company, which has been marketing in more traditional ways, can turn its marketing focus on its side and come out with a model of generating revenue from its marketing efforts.

SEO for Growth by John Jantsch and Phil Singleton

Most of the time is hard to find a resource that puts everything together in a simple and easy-to-read format, but that is definitely not the case with SEO for Growth. As a business owner, you know the importance of ranking high on search engines, and to rank, you must have a basic understanding of SEO. John Jantsch and Phil Singleton write about basic and advanced tactics and make even the most difficult concepts easy to understand. So no matter what level of knowledge about SEO you have, after reading this digital marketing book you will walk away with new ideas, methods, and tactics for growing your business with SEO.

Top of Mind by John Hall

If you are looking to learn more about content marketing this is a must for you. John Hall stories and recommendations are backed up with solid research. Focusing on the rationale and actionable steps for maintaining top-of-mind awareness, the author brings practical approaches to bear so you can take the steps necessary to get and keep your organization top of mind. The book is a quick but captivating read with lots of homework for marketers and entrepreneurs.

The Conversion Code by Chris Smith

The book is written so that readers with any level of knowledge will have something to learn about and instantly be able to employ the knowledge into their plan. The Conversion Code will elevate your expertise to a completely different level. This is a master guide for digital marketers, teaching how to build websites, emails, landing pages, and close sales.

Hug Your Haters by Jay Baer

If you are new in the business world and you think you are not interested in digital marketing books like this, you are wrong. The truth is, even when you are doing your best, there will always be someone who has a negative complaint, and that’s completely fine. Hug your haters will teach you how to respond to onstage and offstage haters and will give you a better understanding of how to react and not react. The book is filled with data and examples from business owners in several markets.

Predictable Prospecting by Jeremey Donovan and Marylou Tyler

If your organization’s success depends on B2B sales, you need to be an expert prospector to successfully qualify, target, and close business opportunities. This digital marketing book will teach you the immediately implementable strategies you need to build a solid channel. Whether you’re a sales or marketing executive, team leader, or sales representative, this book is a must for B2B business owners.

Millionaire Marketing on a Shoestring Budget by Debra Jason

This book is your guide if you want to achieve top-of-mind awareness in the marketplace and have loyal fans crowding to you. Are you discouraged because you think you have to spend a lot to get it? Well, you shouldn’t be. There are a lot of creative marketing ideas on a budget that will help you make the most of organic marketing. Although Debra Jason is a copywriter, she covers the entire range of marketing and provides you with knowledge in social media, partnership, email, and more.

Content by Rebecca Lieb

Creating content is the most critical element of any marketing campaign. Finding a victorious equilibrium between content marketing and content strategy is not easy, but is unquestionably essential. Rebecca Lieb supports her ideas with examples, current case studies, and graphs, and identifies the methods for merging content expression across all channels into a coherent approach.

The PR Masterclass by Alex Singleton

The PR Masterclass is written by an eminent PR trainer and consultant who is a former magazine, newspaper, and digital journalist. Reading The PR masterclass, you can expect easy reading, practical advice, and new ideas. You will discover how to develop and pitch effective remarkable material, regardless of your budget, because the author’s experience as a press release writer shows through in the way he quickly gets to the crucial part of the PR process. He delivered critical information that any beginning PR professional needs to know.

20 Simple Shortcuts to Small Business Success by Kelly Exeter

Definitely one of the most appreciated digital marketing books for marketers. Kelly Exeter writes simple and with so many insights, so this book is a must for everyone who is about to start a business, already managing a business, or just wants to do a better job managing their life. The author’s perspective and methods are not only applicable to small businesses, but they can extend in real life. So since there is not a magic bullet to grow your business, you definitely need this book to learn faster pathways to achieving the success you are looking for.

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