Persuasion, The Secret to WIN Business Communications

by Mar 14, 2019Success Tips0 comments

4 min read
elements of persuasion
Persuasion is a trait wanted by everyone. If you’re going to be successful in business, being persuasive is a must. Whether a job interview, or selling your product/service to a high-value client, the power of persuasion is the key; it can open doors you never thought would open. Persuasion is a skill that evolves together with experience and time. The more experience you gather, the more persuasive you become. Here are some essential elements of persuasion to help you become a more successful entrepreneur.


“Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an art.”


From all the elements of persuasion, credibility is the most fundamental one. Why though? It is quite simple when people trust you and know that you possess a lot of knowledge and expertise; thusthe chance to buy a product/service from you is greater. Moreover, credibility is gained after you establish a contact with a client and you’ve proven yourself to them. Once you’ve gained credibility, nothing can stop you from making deals with that client. Remember that credibility is earned by satisfying the needs of a client and meeting deadlines. On the other hand, credibility can be easily lost if you sell them something broken, or when you overcharge for a service that shouldn’t be so expensive.


“A lack of realism in the vision today, costs credibility tomorrow.”

Understanding the Customers

Before a meeting, you must prepare. One of the most critical elements of persuasion is understanding what type of people are your customers. Is the person you are contacting the decision maker? Can he/she influence other stakeholders in the decisionmaking? What is their background and how can you use that in your advantage? Sometimes, a little research can seal a deal. Complimenting on their recent award, or congratulating them on the latest store opening, are some elements of persuasive speech that will create a good vibe around you. The more you know, more elements of persuasive messages you will get across.


“By failing to prepare, you are preparing to fail.”

Create Logical, Factual and Consistent Arguments

Everything you want to sell needs to be backed by solid arguments. Why is it better than others? Address the interests of your customers, prepare and eliminate any alternatives from the competition. Present the facts, so that they can eliminate any other product and service on the market that is invalid, hence making you the only logical choice.Moreover, if your product or service is backed by a third-party(customer reviews), you will be one step ahead of your competition.


“When the facts speak, the gods are silent.”

The Power of Effective Communication

If you are a credible person that states the facts and understands the background of your customers, you will have more effective communication. Nothing is stopping you from sealing any deal and feel more confident when you are well-prepared. When you and your customers understand each other, success is guaranteed. Take your time, learn the best way to use the full power of these persuasion techniques and get ready to launch your business to success.


“The art of communication is the language of leadership.”

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