6 email marketing graphs that will bring a surprisingly better outcome

July 28, 2021

Graphs for email marketing

We all thought that social networks killed email a decade ago. Today, email is back with a vengeance.

However, today’s brands have left behind the ancient, text-driven spiels of old email strategies. The increasingly powerful email marketing software options allow companies to send visual-centric emails. Any business using a feature-filled graph maker can use visual data to tell stories.

And because email marketing proved its importance once and for all, to optimize email marketing follow the examples below.

Statistical analysis for your data-savvy subscribers

B2B companies focus on direct-to-the-point language. A huge amount of data and technical jargon always accompanies B2B’s simplified language. Businesses that send data-filled emails without email marketing graphs are making a huge mistake, and it makes getting attention even more difficult than cold emailing.

The best marketing companies in the B2B industry can attest to email’s efficacy in modern digital marketing campaigns. Successful agencies can thank smartphone technologies for introducing push notifications that revived emails today.

Therefore, any company that uses email marketing graphs to summarize data eases the time clients need to digest data. However, you might feel your employees will require time and effort to use graph-making platforms effectively.

We guarantee that a few adjustments on this free Venngage template can represent your statistical data perfectly.

Statistical analysis for your data-savvy subscribers

B2B companies focus on direct-to-the-point language. A huge amount of data and technical jargon always accompanies B2B’s simplified language. Businesses that send data-filled emails without email marketing graphs are making a huge mistake, and it makes getting attention even more difficult than cold emailing.

The best marketing companies in the B2B industry can attest to email’s efficacy in modern digital marketing campaigns. Successful agencies can thank smartphone technologies for introducing push notifications that revived emails today.

Therefore, any company that uses email marketing graphs to summarize data eases the time clients need to digest data. However, you might feel your employees will require time and effort to use graph-making platforms effectively.

We guarantee that a few adjustments on this free Venngage template can represent your statistical data perfectly.

Balanced text and qualitative data visualization

Charts and email marketing graphs make it easy to digest email content. However, a larger text area is sometimes perfect for storytelling. This strategy is useful for new and evolving brands because customers need to know their objectives and products. However, readers will likely detest reading a plain block of text.

Thankfully, we’ve found a compromise. Venngage’s free template will visualize crucial data about your brand. You can simply replace the images and color scheme to fit your brand. In addition, the template frames the text in an easy-to-read and digestible manner. However, don’t overwhelm the template with too much text.

How Toy creates Ad Factory

A design to highlight brand performance

We should always remember that readers can quickly digest visual information than other forms of media. Therefore, many brands have used them in previously successful email campaigns. However, you might think you’ll need a top-notch graphic designer to create a customized template.

In this free template, you can change the items and color scheme to reflect your brand. Plus, you can use Venngage’s free icons to represent your points in the infographic’s list. You can also change the infographic’s banner to anything that suits your company’s image.

Scams and Threats for companies

Full-fledged graphical data analysis in a PDF

B2B email campaigns require so much detailed technical information that they use downloadable eBooks. However, the most dedicated subscribers might give up on reading an eBook full of text. Therefore, the best way to do an eBook is to make it engaging with graphs. 

Venngage’s template below is a perfect example of technically detailed data visualization. The eBook showcases the brand’s performance on various platforms. Then, it goes into full detail on application and geography. The template’s easy-to-understand format and flow summarize a 10,000-word report into a data visualization that anyone can digest in minutes.

Market overview and segmentation

A simple but detailed data analysis chart

Investors want to know about your business’ performance. However, they can only spare a few minutes to digest company sales reports. You want to make an impression through graphs that accurately represent your data. 

This Venngage template is an excellent choice for easy sales data analysis. The infographic uses icons to represent the brand’s highest-selling products. Then, it uses bar charts to indicate the raw material length the sales have consumed. Lastly, its last page shows investors the brand’s top-selling and potentially market-breaking product.

The chart’s simplicity guarantees that investors can read it and fully understand your business’s current performance in minutes. Plus, using visuals helps investors deeply remember your brand.

Which products sell the best?

When readers don’t need to analyze graphs

Blogs and brands focused on product sales won’t always need graphs. Therefore, their campaigns need a different kind of visual storytelling. Flowcharts and icons pave the way to break your email’s text apart without using lifeless blank spaces.

Any brand that focuses on non-technical information can use flowcharts to its benefit. High-quality graph makers ensure that your flowchart won’t look dull and poorly designed.

This simple template from Venngage makes the text easily readable because of its well-made layout. The icons and color scheme helps break apart text. Plus, the layout introduces a reading flow that aids audiences in following the text’s idea.

Sales flow chart

Conclusion

With email marketing graphs, emails have made their comeback. Fortunately, it left behind the confusing text-riddled practices of the previous decades. Businesses with successful email marketing campaigns have always used graphs and charts to tell their stories. Now, you can easily use visual storytelling to your benefit too!

 

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