Five Tips to Grow Your Business Through Sales and Marketing Alignment

by Mar 5, 2019Success Tips0 comments

6 min read
grow your business

As you expand your business, there is a need for new departments. You will need to make sales, marketing and human resources departments. If you are in production, you will need to add to the technology department. All in all, you are expanding. One of the most common mistakes that young entrepreneurs like yourself make is not aligning sales and marketing goals in your company. Both teams start with their plan without sharing or consulting each other, and when things turn to the worse, they are playing the blaming game. As a young manager, you will need to act as fast as possible, if you want to lead your company in the right direction by creating a good sales and marketing alignment to maximize your growth strategy. Here are some useful sales and marketing tips on how to develop your business with sales and marketing alignment.

1. Goals Alignment

Not many companies know that they will be more successful if the sales and marketing departments are synchronised. Their entire goal is to attract more customers. For instance, the marketing team will implement strategies to advertise products that have a low value on the market. They are measured on how many leads they’ve found. The management will now look at the sales department. The bad scenario would be if the sales department has its strategy and goals and implement nothing from the marketing department – you are losing money, and your companies are a misalignment.

So how do you align sales and marketing in your business? Pretty easily. Make sure you measure the marketing success with the information that marketers provide — moreover, the sales department backed by this information to connect valuable contacts more regularly than before. 

conclusion

“I can’t believe it took us this long to make a change. So happy that we did. Numbers don’t lie.”

2. Regular Meetings and Sharing Information

Make both teams work with each other and exchange information daily. A recent study showed that if both sides meet more regularly, there will be more alignment in your company. The sales department shouldn’t be there to sit and listen, and it needs to take a more proactive role and talk with the marketing team by exchanging ideas, information and experience on how to align the goals of the company.

Thanks to these initiatives they will be encouraged to communicate outside meetings and have various discussions whether the leads provided by the sales department are right and express what they’ve learned from customers (what they value most with your products or services).

conclusion

“I can’t believe it took us this long to make a change. So happy that we did. Numbers don’t lie.”

3. Choosing the right Technology

When the marketing and sales teams are aligned they measure success together. Technology is advancing with the speed of light. Smartphones are everywhere, and computers are part of our daily lives. On the software side, there are countless apps out there that offer customers review for your products or services. There is much information to be analysed. Not only that, but you can invest in that technology yourself. You can create an application that both teams will use and share information about leads or customer behaviour. If both teams share this technology and analyse the data together, they will create aligned strategies on how to increase profit for your company. When investing in this technology, consult with both teams which software and hardware will benefit them more.

conclusion

“I can’t believe it took us this long to make a change. So happy that we did. Numbers don’t lie.”

4. Both Teams Must Consult When Creating Content

Utilising the content between the sales and marketing departments is very important if you want to improve your sales performance. Creating content is one of the most productive ways to advertise your business. The sales department will generate better and more natural leads by creating researching consumer trends and create marketing brochures that will trigger consumer to buy. These are the elements that are the backbones when decisions are called in the sales department. On the other hand, the marketing department will focus on creating content that is SEO friendly and more social media friendly. The primary goal is getting better search ranking and more traffic and interactions on social media platforms.

What you need to do if you want to grow your small business with marketing is to make these teams create the content together. If the same message is delivered, the consumers will recognise you and purchase from you more often.

conclusion

“I can’t believe it took us this long to make a change. So happy that we did. Numbers don’t lie.”

5. Time Together => Stronger Bonds

Sometimes the most simple and ordinary action can align sales and marketing in your business. Spending time together. As easy as it sounds, having more meetings, team building event will make members from both teams feel like one team. Just from this simple action, spending more time together they will communicate better and be more productive for your business.

The best thing to do if you want to grow your small business with marketing is to create the best environment for both your sales and marketing teams. They are the most crucial factors when it comes to finding new customers. If you treat them good and make them work together, the goal of expanding your business will be accomplished in no time.

conclusion

“I can’t believe it took us this long to make a change. So happy that we did. Numbers don’t lie.”

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