How do lawyers typically get clients?
At the same time, Cilo’s report shows that lawyer-to-lawyer networking is another great way to find clients. This works well if your network is made up of lawyers in a non-competitive niche. For example, a personal injury lawyer can connect with a labor law attorney and share clients.
How to get clients for your law firm
When looking into client acquisition, pay attention to the customer journey. First impressions matter to your clients, and you should always keep this in mind when creating a strategy.
Make your law firm easy to find
Unless you’re marketing to Gen Z, who typically use TikTok to search for advice, the majority of your clients use Google to find you. Even if a person finds you via TikTok, you’ll still use a lot of the same techniques to make you more visible, like search engine optimization or SEO.
Marketing agencies, like OnTheMap, can help you get started with SEO. OnTheMap’s services include personal injury lawyer SEO, content writing services, web design, among other things.
However, being visible isn’t just about creating a high-performing website or using pay-per-click (PPC) ads. Although these things are important, lawyers need to be everywhere their clients are, which includes Law Firm Directories, Youtube, and social media platforms, like TikTok.
Create a high-performing website
If your clients can find you easily (and your content offers them value), they’ll start to search for your website. Ideally, all of your platforms will link to your website. A website can make your law firm appear more credible, which helps with lead generation and converts more clients. Just look at this St. Louis law firm website. Faces of the brand on the homepage, warm welcome and clean service pages.
At the same time, all of your marketing efforts will fail if you don’t concentrate on your website’s performance, which includes technical SEO and an optimized on-site and off-site SEO strategy.
On Google, clients will look at the top of the page, the Google My Business section (the area at the top or right of the page that features a map and business information), or with organic search results. Organic search results are generated via SEO through websites and content.
Design eye-catching infographics
Infographics are visual representations of knowledge. Created to present complex information quickly, infographics are perfect for improving cognition and organizing data. Since law topics are often seen as boring, infographics can be used to inform clients in a fun, accessible way.
For example, a lawyer could make an infographic called “why hire a personal injury lawyer?” Not only would your content be easily digestible, but it would also answer why they should hire you.
Lead generation can even happen off-site if your infographic does a good job at explaining law concepts. Other bloggers love to share infographics, and by law, they have to link back to your website when they use it. If you add a watermark to your infographic, clients can easily find you.
Be nice and helpful to clients
Reviews, testimonials, and recommendations are strong marketing tactics no matter what you offer. But, lawyers thrive on such tactics because their services are expensive and, depending on the case, the right attorney could make the difference between jail time and walking free.
If you have a good track record with clients, you have to ask them to leave a review. At the same time, you need to be nice and helpful to clients, regardless of case outcome or record.
A helpful lawyer is someone who answers legal questions truthfully, either on their website or in person. A nice attorney would explain to clients what they can expect if they use your services or go to trial. If your clients can trust you to do your job, the recommendations will start piling in.
More must-read stories from Enterprise League:
- Can you use TikTok marketing for your small business successfully? Find out here.
- Convincing reasons to hire millenials now and how to attract them.
- Proven ways to reduce the operating cost of your business.
- Find out about the negative effects of micromanagement with severe consequences.
- The issues of a bad location and how to overcome them.
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