8 creative tips for managing your brand on Instagram

May 10, 2022

How to manage your brand on Instagram

As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. There are way too many options these days when it comes to social media platforms. You have to decide which of the most common platforms – TikTok, LinkedIn, Instagram, or Twitter will be the main piece of your branding strategy.

We suggest that you start with Instagram, as it is the most common social media used by business owners to promote their business.

8 tips for managing your brand on Instagram

If you’re looking to make the most of Instagram for your business, here are eight pro tips for managing your brand on the platform

Plan your content

The first step to managing your brand on Instagram is to plan your content. This means having a clear goal for what you want to achieve with your account and creating content that aligns with that goal.

If your goal is to increase brand awareness, for example, your content should be focused on showcasing your products and services in a visually appealing and easy-to-understand way.

On the other hand, if your goal is to drive sales, your content should be more focused on promoting your latest deals and discounts. No matter what your goal is, it’s crucial to have a content strategy in place to effectively grow your business.

Create a style guide

Once you have a plan for your content, the next step is to create a style guide. This document should outline your brand’s overall look and feel on Instagram, including things like tone, voice, and aesthetics.

Your style guide should be used as a reference point for all of your posts to ensure that each one is in line with your overall brand identity.

If you don’t have a style guide yet, now is to create one. It will make it easier for you to manage your brand on Instagram, but it will also help keep your account looking consistent and professional.

Research your niche

Before you start creating content, it’s essential to do your research. This means taking the time to understand your target audience and what they’re looking for on Instagram.By understanding your audience, you’ll be able to create content that resonates with them and helps you to achieve your goals.

For example, if you’re trying to reach millennial women, you’ll need to make sure that your content is engaging and relatable. Something that has a good hook and is eye-catching is more likely to grab their attention than something dull.

But if you’re trying to reach business professionals, you’ll need to make sure that your content is informative and helpful. Things that seem too “sales-y” are likely to turn them off. You are more likely to secure their attention if you can show that you understand their needs and can provide value to them.

Research keywords

Another essential part of research is understanding what keywords your target audience uses on Instagram. This will help you ensure that your content is being seen by the right people.

To find out what keywords your audience is using, start by looking at the hashtags they are already using. You can also use Google Trends to see what keywords are being searched for in your niche.

Once you understand the keywords that your audience is using, you can start to incorporate them into your content. This will help increase the reach of your posts and ensure that they are being seen by the people who are most likely to be interested in what you have to offer.

Post consistently

If you want to see results with your Instagram account, you need to post regularly. This doesn’t mean that you have to post every day, but you should aim to post at least a few times per week. Building credibility can be difficult when first starting out, so it can be good to research options that allow you to trial excellent services that you can buy after seeing the results. You can gain more momentum with your posts than you would have gained prior.

In addition to posting regularly, it’s also important to be consistent with the type of content that you’re posting. If you want to build a following of loyal fans, then you need to give them something to look forward to.

One way to do this is to create content themes for each day of the week. For example, Monday could be “Motivation Monday,” where you share quotes and tips to help your followers start their week off on the right foot. Then on Tuesday, you could share a behind-the-scenes look at your business. And so on. By creating content themes, you’ll be able to keep your posts consistent, but you’ll also be able to give your followers something to look forward to.

Create an engaging brand mission statement

People want to follow brands that they can relate to. If you want people to connect with your brand on Instagram, you need to create an engaging mission statement.
Your mission statement should be short, sweet, and to the point. It should also be something that your target audience can connect with.

For example, if you’re a fashion brand, your mission statement might be something like “helping women feel confident and beautiful.”

Your mission statement should reflect the overall tone and voice of your brand. It should be something that resonates with your target audience and helps them understand what your brand is all about. Creating something they can feel emotion toward will help you stand out from the rest.

Be unique

There are a lot of brands out there vying for attention on Instagram. If you want yours to stand out, you need to make it memorable.

One way to do this is to create a unique and recognizable brand identity. This includes things like your logo, color scheme, and overall aesthetic. Many tricks on Instagram help give your brand some personal touches. Using highlights on your page can be a great way to set custom tones and categorize critical information about your business.

You also want to make sure that your content is unique and exciting. If you’re posting the same type of content as everyone else, then it will not stand out. Find ways to make your content stand out from the rest by thinking outside the box. Be creative, be different, and be memorable

Stay on top of your audience’s mind

Just because someone follows you on Instagram doesn’t mean they’ll see every single one of your posts. In fact, most people only see a small fraction of the content posted in their feed.
If you want to stay on top of your followers’ minds, you need to make sure you’re posting quality content that regularly gives them something to think about.

In addition to posting high-quality content, you also need to use Instagram’s various features and functions. This includes using hashtags, tagging other users, and using Instagram Stories to ensure you stand the best chance of being seen.


Managing a brand on Instagram can be a daunting task, but if you follow the tips we’ve provided, you’ll be well on your way to success. By posting regularly, being consistent with your content themes, creating an engaging mission statement, and making your brand memorable, you’ll be able to stand out from the competition and build a following of engaged and loyal followers.

And by constantly experimenting and testing, you’ll only get better at managing your brand on Instagram over time. So don’t be afraid to get out there and start trying new things. The worst that can happen is that you learn something new. So get out there and start managing your brand like a pro!

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