Why Investing in Video Marketing Is a Big Deal for Your Small Business
Additionally, video content marketing increases web traffic from search for 41%. The video marketing benefits don’t stop here – more than 50% of marketing professionals regularly use video as a form of content, because evidently it makes for one of the highest ROIs.
Yet, despite its growing presence, many SMEs still avoid this powerful marketing tool. Circa 43% state time, resources and finances as main reasons to why video marketing is not part of their agenda.
In a nutshell, if you don’t invest you can’t expect to collect return, so let’s review five key benefits of video marketing for business and hopefully make you turn the camera on at last.
Video Marketing Converts Prospects into Strong Leads
Plus, videos bring the customer directly to your shop. How? Well, statistics show that 75% of users who watched a guide video about a particular product ended up buying it later on. The importance of video marketing for your business comes from the fact that humans naturally favour visual perception. Thus when people visually experience how a certain product solves problems, they feel more confident with their purchase!
Videos Build Trust
The key to successful video campaigns is to be easy-going. Try to make your videos more informative and creative, instead of pushing boring sales pitches down people’s throats. This way the spectator will likely perceive you as an expert, and not just a hungry salesman. Trust cannot be gained when the person feels hunted for their money. Moreover, statistics show that when the message is delivered properly, around 57% of the viewers will feel more confident when ordering the product online.
Google Values Video Content
Video Marketing Can Explain Your Products or Services
If the product you are selling is complex in nature, the best way to inform your audience is through an animated video. From all the types of video marketing, animation brings concepts to life like no other medium. Animations blend all the best ingredients – simplicity, entertainment and nostalgia. Even though animation videos can be expensive, they produce astonishing results! Hence, investing in one can change your business forever!
Social Video Marketing Can Make You Go Viral!
To create a viral marketing video for social media one must understand that emotions always play a bigger role than any information, no matter how curious it might be. Studies show that 76% of users share brand videos that entertain them. No wonder your feed is overflood with cute puppies. So don’t be afraid to play the emotion card!
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