Marketing for accountants: 7 strategies that every accountancy firm should know

November 03, 2022

7 strategies that every accountancy firm should know

Accounting back in the days when the world was pretty much offline was considered a secure profession. When a company hired an accountant, the partnership lasted, because changing firms was costly and complicated. But today is much different. Thanks to advances in technology, digital marketing rises exponentially and many companies started to rely on this new advertising method because it’s easier to reach accountancy firms. To follow this trend, accountancy firms should put more effort into digital marketing to stay relevant in the market, retain existing clients and get new ones.

7 strategies for marketing for accountants in 2022

There are many potential marketing strategies for accountancy, but we think these seven strategies are worth your attention.

Create a marketing plan

It may seem obvious, but your marketing efforts will most likely be haphazard without a marketing plan. Your marketing plan should include business targets to help you align your business goals with marketing goals.

A good marketing plan includes:

 

  • SWOT (strengths, weaknesses, opportunities, threats) analysis: Understand what you are good at and where you can make improvements to avoid business risks.
  • Unique selling point:  Know what distinguishes you from other accountancy firms, and why prospects should choose you over your competitors.
  • Business targets: Make a list of the best potential clients, begin with those closest to you and work your way.
  • Marketing tactics: Make a schedule of preset steps to achieve your goals and stick to them.

Create a marketing plan

This is one of the most effective marketing strategies. A referral will have a more significant impact on your firm than messages from random people you don’t know. This recommendation not only adds value to your reputation but will help you reach new companies rather than randomly targeting companies that never heard about your accountancy firm.

Utilize social media

This is one of the most effective marketing strategies. A referral will have a more significant impact on your firm than messages from random people you don’t know. This recommendation not only adds value to your reputation but will help you reach new companies rather than randomly targeting companies that never heard about your accountancy firm.

Utilize paid ads

Paid ads can be a very beneficial strategy for marketing for accountants, especially if you have a website. The paid ad campaigns are affordable and can generate more organic traffic on your website, and also can increase your online presence.

Depending on your budget and the funds you can allocate for paid advertising, you can use one of the best services for advertising, Google Ads, and social media ads.

Paid ads along with a well-designed website, and content about your expertise, will give you a powerful presence in front of your target clients.

Digital content marketing

A crucial component of any marketing strategy is digital content marketing. Starting a website blog and producing quality content, gives you the chance to demonstrate your expertise and give relevant answers to people looking for answers to their accounting questions.

Since digital content is a piece of information, it doesn’t have to be all written content. Your target audience would benefit more from articles mixed with texts, photographs, and infographics. In content marketing, variety is a crucial aspect of good content.

Start a podcast

The popularity of podcasts has never been higher, and that trend is expected to grow during this decade.

Accounting podcasts are helpful for students looking to learn something additional outside of the classroom and for people who want to learn more about accounting.

There is no reason not to start your podcast if you can present it in a way that is familiar to the target audience and both educational and enjoyable. All you need is good record equipment and a peaceful location to record for an hour.

Produce a newsletter

Keeping people informed about any developments, exclusive deals, and news pieces about your accountancy is a terrific marketing strategy to ensure that you are the first name that pops up when they need an accountant.

A newsletter is a fantastic tool for promoting your services as an accountancy firm among current and potential upcoming clients. Also, be sure to include a call to action to encourage readers to subscribe so they will be the first to hear about it.

Conclusion

Marketing for accountants is not a stand-alone business activity, it’s a way of thinking and acting that constantly promotes your accountancy firm in the business world. For that purpose, these seven strategies will help promote your services, stay on top of mind with current clients, and expand your services to new potential clients.

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