7 hints for marketing logistics to help customers find your business

October 04, 2021

Marketing logistics practices that you should implement

If you need to find a specific business, whether it is a restaurant or retail shop, you will often use your mobile phone’s GPS application to locate the exact business location.  Location-based navigation apps are popular because they make getting directions easier than ever.

However, if you want customers to find your company through their cell phones, take advantage of these seven marketing logistics tips and location-based technology first.

Customers’ first step towards finding you is to figure out what business they are looking for, and your company’s information should have a prominent place to make this easy. This doesn’t mean you should plaster your contact information all over town, but it means that any time customers need to find out about your business, there are plenty of ways for them to do so.

Commitment to excellent customer service will always be an effective technique for logistics marketing. Help customers find your business by making sure they have an enjoyable experience with your products and services. Also, learning more about how logistics software development can help your business with marketing logistics will help you entice new customers as well.

Marketing logistics tips to stand out from the crowd

Marketing logistics can help companies grow, but offering good prices and reliable results often isn’t enough to stand out from the competition when dealing with retail customers on a day-to-day basis. This means you have to provide attentive service after the sale and call up regular clients to ask about their satisfaction levels or use an order fulfillment software.

Know your target customer

To know where and how to market your products or services, you need to be sure about who your target customer is. What kinds of things does this person like in a business? What are his or her hobbies? Does he or she use mobile location technology often?

Before you can tailor your marketing messages for each customer, you must have a solid knowledge of that clientele base.

For example, suppose most people who buy from you tend to be very busy professionals with wealthy tastes. In that case, they may want delivery service instead of shopping in person at your distribution center. On the other hand, if many consumers prefer their purchases online to get exactly what they want without social interaction, then make sure that buying process is convenient for them online if possible.

Use digital marketing to get people to your location

If your business is a brick-and-mortar location, you can take advantage of local advertising services that provide company telephone number information for individual online listings. These businesses let customers search their database by phone numbers to find retail locations near them.

Customers tend to trust these sources because they know that the company is paying for the advertisement, so their information must be accurate. When someone needs directions or just wants more information about your product or service, he or she will be able to contact you by using this information quickly.

Technology has changed the way we do almost everything today, including marketing! For example, suppose you want people to find your business easily when looking for products and services on a mobile device such as an iPhone or Android smartphone. In that case, you must implement strategies that encourage them to seek out your products when they need them.

Monitor your main competitors

Logistics marketing is a competitive field in general, but that doesn’t mean you should ignore other companies in your niche. Instead, you need to keep an eye on what your competitors are doing so that you can learn from the mistakes other business owners make or get ahead of them with new services and products.

For example, if another logistics marketer has introduced a great app for Android users, then maybe that’s the direction you should take next.

From time to time, invest some money into researching trends within this competitive arena. Then, find out how your business measures up based on these surveys and studies. If there are any major holes in your operation -– whether it’s customer service or shipping prices –- you’ll want to correct these flaws as soon as possible before they can cause you any problems.

Develop your value proposition

What can you offer that is different from your competitors? Maybe you already have the best app out there, or maybe your prices are lower than anyone else in this field.

Try to think of what makes you stand out and then advertise it! If people start to see that your business is unique in some way, they will be more likely to choose it over others. This is one of the most important tips for marketing logistics today.

Use automation tools wisely

It is important to automate your marketing logistics activities. Still, a key aspect of successful automation is ensuring that every automated process you set up doesn’t cause more problems than it solves.

For example, if you use Google AdWords or other types of advertising on the web, make sure that you don’t end up paying for click-throughs from people who are looking for something completely different! A program designed to keep track of ad campaigns can help tremendously with this task.

And remember –- tracking what works and what doesn’t will always be an essential part of becoming better at logistics marketing in the future.

Identify other digital channels such as blogs and apps

Utilize your own website to market your business. A blog can be a great way to get the word out about what you’re doing and how you’re different from the competition. You could also consider creating an app that will help people organize their lives more effectively.

With any of these mediums, remember that the more information you provide for potential customers, the better! Just make sure that the advice or tips you share are useful.

Every business can benefit from marketing logistics, but you must actively look for new opportunities to stay ahead of your competitors. Each of these tips can help you grow, so implement them when the time is right. Soon enough, people will be looking to your company for products and services they need!

Get on social media

You must be available on the most popular social media sites. This way, if people decide to follow your updates or “like” what you have to say, they will be able to do so with ease. Even if you only post basic information about new services and products within logistics marketing from time to time, this can help bring in business!


If you want your business to stand out against the competition these days, you need to get creative and stay active. Think outside of the box and try new things until something works -– whatever that may be! Marketing logistics techniques can seem simple on paper, but they aren’t necessarily easy in practice.

More must-read stories from Enterprise League:

  • Is email marketing the key to a successful marketing strategy? Find out here.

Related Articles