How to Pick the Perfect Outdoor Signage for Your Small Business

April 22, 2020

Marketing and messaging through the use of on-site signage will help your brick and mortar establishment stay afloat even during economic challenges like the one we’re facing now.

Exterior signs and banners are a powerful approach to convey important messages to your customers and prospective clients. On-site signage can help educate your customers by informing them of your best practices, procedures and of course, they enhance your curb appeal. 

Currently, state-of-the-art facilities offer budget-friendly, environmentally safe, reusable, and weather-resistant selections.

Sizes and Styles of Exterior Signage

Exterior signage can be purchased with various sizes and styles with numerous hardware system options, such as:

  • Hanging Banners with Grommets
  • Vinyl Cut Lettering
  • Acrylic Signage
  • Posters
  • Window Perforations
  • Vehicle Decals and Wraps
  • Lawn Signs
  • Window Clings
  • Cardboard Standees
  • Digital Monitors
  • Pop Up Displays
  • Retractable Banners
  • Floor Stickers
  • Flags
  • Literature Holders
  • Table Coverings
  • Oversized Cut-outs

Signage can also be printed on a variety of materials, fabrics, and substrates, such as:

  • Photo Paper
  • Acrylic Panels
  • Magnets
  • Backlit Film
  • Canvas
  • Corrugated Plastic
  • Wallpaper
  • Foam Board
  • Gator Board
  • Metals
  • Vinyl
  • Poster Board

Types of Messages that Outdoor Signs Convey

Social media is not the only practical way that businesses should currently market themselves. High-visibility signage is a cost-effective component to inform customers about your weekly and daily offerings

Unique messaging with promotional signage is a great way to capture everyone’s attention to build and maintain relationships with your consumers. Attractive signage can also provide a creative, and effective way to feature your present products and services

Here are a few suggestions for effective marketing and advertising at your physical business location:

  • Use signage as an opportunity for your company to tell its story
  • Grab the attention of passersby with words likes “SALE!” and “Specials”
  • Make the message stand out from the rest. 
  • Promote your message fun and bright colours
  • Increase brand awareness with relevant and relatable imagery
  • Place signage in a prominent position at the entrance, front door and/or parking lot 
  • Provide patrons with information they want to know
  • Add here any industry and any environment
  • Give customers more incentive to return to your establishment
  • Capture attention through unique signage

Visually Attractive Design

Let’s not forget about the look and feel of your visual marketing and business development initiatives. Developing products that stand out is a great way to relay an important message while maintaining your brand’s look and feel. 

Here are a few elements to consider when designing your collateral:

  • Maintain your visual branding
  • Keep it simple
  • Stand out in front of your competitors
  • Make things easy to read
  • Choose contrasting colours that work together
  • Select typefaces and display them in large text sizes
  • Contact your local printing facility for competitive pricing
  • Shop online for deals
  • Hire a skilled graphic designer
  • If you are on a budget, consider ordering pre-designed stock items

Internal Messaging with Outdoor Signage

Lastly, don’t forget that on-site signage and banners can help with your internal messaging as well. Thanking your staff for a job well done or reinforcing new offerings should be an ongoing best practice. Constantly appreciating and motivating your employees and support staff will intern help create a memorable experience for your customers. Creating an easy-to-navigate messaging system will help your existing customers think of your business first and continue to be a dedicated patron.

By Jaime A. Zucker ,Creative Director and Graphic Design Expert for Sugar Lane Graphics LLC


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