8 reasons why you should outsource SEO services in 2022

November 05, 2021

Outsourcing your SEO servieces

Investing in Search Engine Optimization (SEO) has become unavoidable for businesses. Typically, a vast majority of entrepreneurs and marketers prefer devising and executing SEO tactics internally with the help of an in-house team. But a seasoned marketer will always suggest you against it and recommend outsourcing SEO services. Wondering why marketing pros always offer this suggestion? Well, there are a host of concrete reasons behind that. 

Reasons to motivate you to outsource your SEO services

Ever since the pandemic , the time spent on the Internet has been rapidly increasing. More than ever before it is cruacial to make sure that your business is visible to your potential customers whenever they are searching online for the product or service you provide.

Getting better ROI

SEO companies can deliver better results. While you may be able to take your website up by a few positions for specific keywords, SEO professionals will ensure you sail through the first page of the desired search engine. This is because they have expertise in this particular area. Even if someone within your company has similar SEO skills, it will not be possible for one person to achieve significant results. Thus by spending more on hiring a third-party agency, you stand a better chance of gaining more website traffic, higher sales, and a better return on your investment.

Acquiring quality backlinks

There was a time when search engines would entertain low-quality backlinks. But we have outlived that era. Nowadays, you have to get backlinks from authoritative websites to register your website in the good books of any prominent search engine. SEO professionals like LinkBuildingHQ link building services have mastered the art of laying down a customized link-building strategy to help you score the traffic you need. Link building is a thorough process, and a few in-house resources may not be enough to get the desired results. Hence take the alternate route.

Keeping up with the latest SEO practices

SEO has constantly been evolving ever since it first became common knowledge and practice. For example, back in the day, Google’s search engine algorithms were based simply on keyword density. Therefore, it was easy to rank high for keywords by simply stuffing pages with keywords. But that is not the case anymore. Keyword stuffing decreases the chances for your website to earn a better ranking. Unfortunately, many in-house SEO teams still count on keyword stuffing and other outdated SEO approaches.  

On the contrary, seasoned digital marketing agencies always stay on top of fresh SEO trends and practices. They keep an eye on search engine changes and tweak their strategies accordingly. SEO experts take comprehensive measures to keep themselves posted about the SEO trends such as: 

  • Following updates from the SEO thoughts leaders on social media platforms 
  • Browsing through reputable online SEO forums 
  • Subscribing to newsletters 
  • Setting up Google alerts

Saves time

Although it might seem counterintuitive, outsourcing SEO services can be a cheaper option than doing everything in-house. Remember, making the most of SEO takes many hours of research, optimization, maintenance, and monitoring. An agency can help you manage SEO, allowing you to narrow down your attention to key business operations. SEO professionals specialize in looking after your entire search marketing campaign virtually 24/7.

    Cutting costs

    Outsourcing SEO allows you to save a significant amount in the long run. This includes expenses for software and SEO tools, as well as employees’ salaries. To build a professional team, you might even need to pool more financial resources in training and mentoring employees. Au contraire, hiring an SEO agency will allow you to enjoy a veteran team’s professional guidance and support while spending less.

    Additionally, SEO agencies do not create one-size-fits-all packages. You will find many SEO companies that offer a broad range of flexible packages based on your needs and niche. So much so, you will get the option of paying in advance or monthly basis. It comes across as out and out the most pivotal upside for small businesses as they do not have bulky marketing budgets.

      Scaling SEO projects efficiently

      SEO is labor-intensive and difficult to scale, especially if you are the only person working on it. Initially, you may be able to manage the SEO of your business single handedly. But once the scope of your company increases, it will be nearly impossible for you to keep up with a plethora of tasks like on-page and off-page optimization, content creation, keyword research, and so on. Eventually, you will need an SEO team. That is where outsourcing rolls into action, which will prove to be a more feasible option than maintaining internal resources. 

      Acquiring quality backlinks

      It is common for in-house employees to unknowingly engage in black hat SEO hacks because of their limited knowledge and resources. But that is not the case with SEO companies. Any SEO firm worth its salt will always make it a point to rely on legit practices. Though black hat SEO might give you fast results for the time being, it will dent your ranking along the way. On the other hand, white hat SEO will ensure you get the following benefits: 

      • Organic visibility: Organic visibility is hands down a crucial white hat SEO advantage. Websites that use proven white hat SEO methods do not get results overnight. But once you clinch the top position in the search engine, they will ensure you stay there for a long time.  

      Protecting business reputation: Black hat SEO can be very dangerous and have serious consequences. So much so, your website could get penalized. Imagine how much it will damage your company’s standing when customers come to know about it! White hat SEO will not harm your reputation as these strategies are perfectly in line with the search engine rules.

      Ensuring safety

      It is common for in-house employees to unknowingly engage in black hat SEO hacks because of their limited knowledge and resources. But that is not the case with SEO companies. Any SEO firm worth its salt will always make it a point to rely on legit practices. Though black hat SEO might give you fast results for the time being, it will dent your ranking along the way. On the other hand, white hat SEO will ensure you get the following benefits: 

      • Organic visibility: Organic visibility is hands down a crucial white hat SEO advantage. Websites that use proven white hat SEO methods do not get results overnight. But once you clinch the top position in the search engine, they will ensure you stay there for a long time.  

      Protecting business reputation: Black hat SEO can be very dangerous and have serious consequences. So much so, your website could get penalized. Imagine how much it will damage your company’s standing when customers come to know about it! White hat SEO will not harm your reputation as these strategies are perfectly in line with the search engine rules.

      Conclusion

      Have the benefits mentioned above convinced you? There is no denying that modern-day businesses give utmost importance to SEO. With that said, they fail to realize that performing effective SEO is a tough nut to crack. So you are better off outsourcing SEO services to seasoned digital marketing agencies. Rest assured, it will make up for a savvy business decision.

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