Shopify vs. Square: Pros and cons of must be aware of

August 10, 2022

Pros and cons of shopify vs square

Square and Shopify are the two leading eCommerce platforms in the industry today. There is no doubt about it. Shopify is best for you if your business relies heavily on eCommerce or you’re serious about sales online. On the other hand, Square is a good choice if your main sales channels are brick-and-mortar and you only need basic functionality from an online store.

People around the world are leveraging the benefits of these eCommerce platforms to run their businesses online. But those who are about to start their online store or getting their hands on the multichannel sales tool are wondering which is better. Square or Shopify? Let’s look at the pros and cons of each eCommerce platform and come to a conclusion together.


Here are the pros of both Square and Shopify platforms mentioned in detail to make the decision easier for you.


User-friendly Interface: It is easy for new users to gain a grasp of Shopify’s features thanks to its intuitive user interface. Since Shopify’s platform is drag-and-drop enabled, you don’t need any programming experience to use it. The ease of use of Shopify makes it appealing to a wide range of users. If you’re looking to get your online store up and running quickly, Shopify may be just what you’re looking for.

Personalization: Shopify offers an array of tools and features that allow firms to tailor their websites to meet their exact requirements. Website owners who wish to provide their customers with a better online shopping experience can offer personalized coupons, sale notifications, shipping options, payment methods, and more.

Better loading speed: The world-class infrastructure available on Shopify is only accessible to consumers who use a cloud-based solution, such as Shopify. Sites built on Shopify load quickly thanks to the platform’s powerful and optimized hardware.

Excellent customer service: Shopify prioritizes customer service. Whenever you have a problem, 24 hours a day, seven days a week, they are there to help. Their customer service representatives can be reached by phone, email, or online chat. The Shopify Help Center contains a wealth of documentation, community forums, and tutorials.


Simple & Powerful: It’s easy to get started with Square once you download and install the free app. With Square’s drag-and-drop functionality, products, items, and categories can be moved and organized easily. With Square’s ticket management feature, you can easily create, save, and add to orders. Upon installing Square, businesses can quickly start utilizing it due to its user-friendliness.

Inexpensive platform: Square is an excellent platform for startups and small businesses, as it is less expensive in comparison to Shopify. 

Extensive integration: Business owners can create solutions and apps on Square tailored to their business needs. It is a flexible platform that integrates well with numerous third-party applications. Whether you need a POS for accounting, booking, reservation, inventory, or employee management, Square is your buddy. 

24/7 Support center: Any issues that businesses have with Square can be quickly fixed with only a phone call or email. The Square help center is available 24/7 and includes FAQs, how-to articles, tutorials, tips, and videos. There is also a robust seller community that may respond to any queries.


On the contrary, eCommerce platforms seekers should know about the cons these two leading platforms have:


  • Access to more advanced reporting features is only available through the most expensive memberships.
  • All product photographs must be uploaded with the same display size to display correctly side by side.
  • You must use a third-party cookie banner program to ensure that your site complies with GDPR regarding cookies.
  • A single product may have up to 100 variations, and each of those variations is limited to having three different product options. These limitations will need to be increased using third-party software.


  • Not suitable for all businesses – businesses with a high level of uncertainty should not use Square. It is also inappropriate for huge organizations that do numerous transactions.
  • Square flat-rate pricing will be expensive for you if you have a large business. Also, if you need any add-on service, it will cost hefty.
  • Sadly, Square does not support cross-border card payments, which eliminates the potential for doing international business.


Square and Shopify are currently regarded as one of the most effective options for every eCommerce firm. However, in addition to point-of-sale capabilities, Shopify and Square offer an extensive range of business services.

Which platform is better, Square or Shopify? Picking a clear winner is challenging because it largely depends on your company and what suits your business strategy the best.

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