Creative social media designs that set business trends

May 21, 2021

Creative social media designs

With 3.78 billion social media users in 2021, these platforms have become a battlefield among brands that aim to win their target market. With so many ventures trying to catch their audiences’ attention, how can one cut through the noise? 

If you’re looking for ways to set the trend with creative social media designs, you’ve come to the right place! Here are a few tips to make your Facebook, Instagram, Twitter, TikTok, Pinterest, or Snapchat accounts work for you.

Social media designs that get results

As we all know, the benefits from organic social media marketing are the sweetest but also the most hard-earned. Getting organic results is a tough cookie to crack for everyone. It requires consistency, time, effort and even more creativity. That is why to this day, many businesses still struggle with the decision of having or not having a social media presence.

That being said, with these easy tips on social media designs you can actually get organic results that will help your business grow without having any headaches.

Daily themes

Let’s get one thing straight from the get-go – creating calendared posts is not an easy feat. That said, the difficulty shouldn’t push you to offer a hodge-podge of content your audience can’t relate to. After all, one of the tenets of content marketing is to tailor social media to your customer.

Lack of creativity is one of the biggest challenges, especially when you first take your business online. If that happens and you’re running out of ideas to post, try to design your calendar around daily themes. For instance, you might want to consider Motivational Mondays to help followers get over their Mondaze. Similarly, you could also use Throwback Thursdays to post old photos of your products or workplace. 

How it sets the trend: Designing social media graphic design ideas around themes would establish a routine among your followers. As a result, your posts become a regular part of their week, thus boosting brand awareness and recall. 

Blog post teaser

Knowing how to create content isn’t enough. If you want to expand your brand reach, you need to amplify all your marketing efforts. How? By using all the weapons in your arsenal to empower one another. 

If you went through the trouble of dedicating a blog for your business, you should be using your social media accounts to drive traffic to your blog. After all, people seldom search for blogs actively. Instead, they often find themselves reading an article because they came across a post on social media.

How it sets the trend: Using social media to lead visitors to your blog allows you to gain more traffic. In the same vein, it also allows followers to share the content on their own accounts. This, in a way, makes for digital word-of-mouth marketing for your brand.

Social media giveaways

It doesn’t take a marketing guru to know that people love free stuff. Giveaways may be one of the most powerful psychological marketing tactics right now, so you can take advantage of this by running contests or giveaways on social media.

If you haven’t run an online giveaway before, here are the elements you need to settle from the start:

  • Theme. Part of content marketing writing for giveaways is explaining the theme or why you’re doing it in the first place. Is it a seasonal contest or perhaps a way to celebrate a brand milestone? By building the content around a theme, you make the giveaway more interesting and meaningful. 
  • Prize. It’s crucial to announce what’s at stake from the start. Why should your followers join the contest? Be clear about what followers can gain when they join the giveaway.
  • Mechanics. Explain what the followers need to do to join the giveaway. Do they have to answer a question? Or, perhaps, tag friends on their comment? It is, however, critical to making the participants’ effort proportional to the prize. For instance, followers might not join a contest that requires them to write a 100-word essay if the prize is an item worth a dollar. 
  • Contest period. Set the contest period. For example – are you accepting entries for the next two weeks? Or is it a weekend giveaway? That said, if the period lapses and there aren’t enough entries, extend the submission period as you see fit.
  • Winner/s. How will you determine the winners? Will there be a raffle draw, or will you go over the entrees and pick out a winner? Make this clear from the start to avoid complaints from eager joiners.

How it sets the trend: Since most people are naturally drawn to activities that could earn them free stuff, they’re likely to support giveaways. As a result, your venture gets better brand visibility and improved trust.

Repurposed content

By now everyone knows that content marketing is king for growth. And as we’ve mentioned above, creating content isn’t an easy task. That said, you’d want to milk as much as you can from each piece. Be it a blog post, a podcast episode, or an audio-visual presentation, try to repurpose it into a new piece of content.

For example, if you’ve had a meaty interview with a guest for a podcast, you can write a blog post about it. In the same vein, you can also pick quotable quotes, create digital graphics and post it on social media.

How it sets the trend: Repurposing content allows you to offer more valuable info to your audience. Even if they all came from one activity or event, chunking them into bite-size pieces helps you maximize exposure.

Conclusion

If you’re treating your brand’s social media accounts as mere requirements to have an online presence, you’re missing the mark. Don’t forget that your competition isn’t sleeping and some people even go as far as using emotional intelligence apps for social media growth. To make the most out of social media, you need to use it to foster engagement. In the same vein, these platforms should be a venue not only to display your creative strategy but also to allow your audience to interact with the brand.

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