Complete checklist for starting a meal subscription business

June 09, 2021

Checklist for starting a meal subscription business

The younger generations don’t cook as much as their parents and grandparents did and this is often because they are strapped for time. Despite this, though, many of these individuals have a desire to stop ordering out as much and to eat healthier meals. Hence, you don’t need a crystal ball to predict future trends, because obviously as the times and habits are changing, starting a meal subscription business comes in. 

Of course, this is a relatively new concept and so it may not be easy to find a blueprint for your business idea. If this is the case, then you came to the right place. Here are the top guidelines for getting such an endeavor off to the right start.

Find a niche

Starting a meal subscription business may still be considered innovative but this doesn’t mean that you shouldn’t find a niche for yourself. Although this may be a generally untapped market, it is important to start off small and simple.

Are you going to offer people weight loss meals? Will yours consist of meal prep kits that can be cooked by your clients? Or, perhaps, you want to create meals to fit various dietary requirements such as vegan, diabetic, gluten-free, etc. Brainstorming the answers for these types of questions can really help you with setting clear objectives and roadmap.

Research your target audience

Before you can create a product that everyone wants to buy, it is first important to know what your target audience is actually looking for. Are they looking for budget meals or ones that are healthy? Is taste their main factor? 

Also, before starting a meal subscription business it is important to define your pricing strategy after researching how much the average person is willing to spend on a meal subscription plan. While you can cater to people who don’t mind a higher price range, you should keep in mind that such a tactic may alienate a larger target audience.

Commit to quality

It doesn’t matter what niche you are focusing on – price, taste, health – make sure that you maintain quality throughout. After you get your foodservice license you need to make sure that you are investing in the best ingredients and maybe even consult with high-quality agencies such as Giraffe Foods – private label hot sauce manufacturers, that could offer up custom flavors. 

Is health your main goal? Then, you need to have nutritionists on board that can guide how your meal plans will work. It is only by truly committing to and maintaining a high level of quality that you will be able to ensure that your customers stick with you. 

Focus on marketing

One of the reasons that meal subscription businesses fail is because the owners fail to market properly. It is important to make market research to find your target-rich environments. That could be gyms and nutritionists, or perhaps websites, blogs, and social media pages that tackle weight loss or healthy eating. 

By focusing on these areas, you will be able to reel in more prospective clients. At the very least, you will be able to spread information about your company through word of mouth and this can be just as good.


Starting a meal subscription business is as challenging as starting any other business. The fact that it is still an untapped market doesn’t really simplify the process. You will need to maximize your marketing efforts and entice customers with a high-quality service. To start we’ve listed top guidelines to follow when starting a meal subscription business, so If you want to improve your chances of success, make sure to keep these in mind.

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