{"id":12322,"date":"2022-05-11T09:49:58","date_gmt":"2022-05-11T09:49:58","guid":{"rendered":"https:\/\/enterpriseleague.com\/blog\/?p=12322"},"modified":"2025-01-29T13:17:42","modified_gmt":"2025-01-29T13:17:42","slug":"customer-retention-strategies","status":"publish","type":"post","link":"https:\/\/enterpriseleague.com\/blog\/customer-retention-strategies\/","title":{"rendered":"14 customer retention strategies to adopt immediately"},"content":{"rendered":"

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As frightful as it sounds, studies show that 77% of brands could disappear, and no one would care. This means a staggering number of <\/span>businesses failed<\/span><\/a> to satisfy and retain customers.\u00a0<\/span><\/p>\n

And what have you done to make your customers care about your brand? Have you failed at creating a solid customer retention strategy? Are you one of them?<\/span><\/p>\n

You better not be, because <\/span>the Pareto Principle shows that 80% of your profits come from just 20% of customers<\/span><\/a>. In other words, if you have 10 clients, the most loyal 2 of them are more valuable than the rest combined. This is where you should put your focus \u2013 on implementing the most effective customer retention strategies.<\/span><\/span><\/p>\n

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How did you survive the 2008 recession?<\/h2>\n

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The most effective customer retention strategies for 2022<\/h2>\n

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However, it is not our goal to scare you but to show you ways to do better at customer retention. There could be as many customer retention strategies as there are businesses in the world, but you should only adopt the ones that fit your brand.\u00a0<\/span><\/p>\n

To save you some time doing research, we\u2019ve done it for you, thus, keep reading and find out what customer retention strategies are proven to be most effective these years.<\/span><\/p>\n

[\/et_pb_text][et_pb_text content_phone=”<\/p>\n

How did you survive the 2008 recession?<\/h2>\n

” content_last_edited=”off|desktop” admin_label=”Heading 2 ” _builder_version=”4.17.3″ text_font=”||||||||” header_2_font=”|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”21px” header_2_line_height=”1.2em” header_3_font=”|600|||||||” header_3_text_color=”#434343″ header_3_font_size=”19px” custom_margin=”30px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||10px||false|false” custom_margin_last_edited=”on|phone” header_2_text_align_phone=”left” global_colors_info=”{}”]<\/p>\n

Surprises<\/h3>\n

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Although there are people who claim that they don\u2019t like surprises, we doubt they will return a gift, no matter how small it might be. That\u2019s what makes surprises one of the best customer retention ideas.<\/span><\/p>\n

In fact, <\/span>61% of consumers think surprise gifts and offers are the most important<\/span><\/a> way a brand can interact with them.<\/span><\/p>\n

These surprises shouldn\u2019t cost you a fortune and overburden your already tight budget. A small gift, a special discount, or even a handwritten note of appreciation can take you a long way with your customers.<\/span><\/p>\n

[\/et_pb_text][et_pb_text content_phone=”<\/p>\n

How did you survive the 2008 recession?<\/h2>\n

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Complaints and customer feedback<\/h3>\n

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In the business world, you need to understand that complaints shouldn\u2019t be taken personally. Instead, they are opportunities for growth. The product or service you offer is built for the needs of the customers and should serve them 100%. Complaints will show you where you failed to deliver the maximum.<\/span><\/p>\n

77% of consumers say they favor brands that ask for and accept customer feedback. It\u2019s important to know to accept the bad as openly as the good.<\/span><\/p>\n

[\/et_pb_text][et_pb_text content_phone=”<\/p>\n

How did you survive the 2008 recession?<\/h2>\n

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Overdeliver<\/h3>\n

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Don\u2019t promise the stars and the moon to your customers. Instead, promise them only the moon and then bring along the stars. In this case, they won\u2019t be expecting the starts so if you were unable to deliver them, they won\u2019t feel betrayed and robbed. On the other hand, if you manage to deliver the stars as well, that will win you major points.\u00a0<\/span><\/p>\n

To put it differently, you have to exceed their expectations by adding a pre-calculated extra because <\/span>48% of people expect specialized treatment<\/span><\/a> for being a good customer.<\/span><\/p>\n

[\/et_pb_text][et_pb_text content_phone=”<\/p>\n

How did you survive the 2008 recession?<\/h2>\n

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Personalize<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”Paragraph Text Content” _builder_version=”4.17.4″ text_font=”||||||||” text_text_color=”#454545″ text_font_size=”16px” text_letter_spacing=”1px” text_line_height=”1.6em” header_font=”||||||||” header_2_font=”Work Sans|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.5em” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” hover_enabled=”0″ header_2_font_size_tablet=”30px” header_2_font_size_phone=”15px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” header_font_size__hover=”30px” header_font_size__hover_enabled=”30px” header_letter_spacing__hover=”0px” header_letter_spacing__hover_enabled=”0px” header_text_shadow_style__hover=”none” header_text_shadow_style__hover_enabled=”none” header_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_2_font_size__hover=”26px” header_2_font_size__hover_enabled=”26px” header_2_letter_spacing__hover=”0px” header_2_letter_spacing__hover_enabled=”0px” header_2_line_height__hover=”1em” header_2_line_height__hover_enabled=”1em” header_2_text_shadow_style__hover=”none” header_2_text_shadow_style__hover_enabled=”none” header_2_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_2_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_3_font_size__hover=”22px” header_3_font_size__hover_enabled=”22px” header_3_letter_spacing__hover=”0px” header_3_letter_spacing__hover_enabled=”0px” header_3_line_height__hover=”1em” header_3_line_height__hover_enabled=”1em” header_3_text_shadow_style__hover=”none” header_3_text_shadow_style__hover_enabled=”none” header_3_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_3_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_4_font_size__hover=”18px” header_4_font_size__hover_enabled=”18px” header_4_letter_spacing__hover=”0px” header_4_letter_spacing__hover_enabled=”0px” header_4_line_height__hover=”1em” header_4_line_height__hover_enabled=”1em” header_4_text_shadow_style__hover=”none” header_4_text_shadow_style__hover_enabled=”none” header_4_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_4_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_5_font_size__hover=”16px” header_5_font_size__hover_enabled=”16px” header_5_letter_spacing__hover=”0px” header_5_letter_spacing__hover_enabled=”0px” header_5_line_height__hover=”1em” header_5_line_height__hover_enabled=”1em” header_5_text_shadow_style__hover=”none” header_5_text_shadow_style__hover_enabled=”none” header_5_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_5_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_6_font_size__hover=”14px” header_6_font_size__hover_enabled=”14px” header_6_letter_spacing__hover=”0px” header_6_letter_spacing__hover_enabled=”0px” header_6_line_height__hover=”1em” header_6_line_height__hover_enabled=”1em” header_6_text_shadow_style__hover=”none” header_6_text_shadow_style__hover_enabled=”none” header_6_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_6_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” text_letter_spacing__hover=”0px” text_letter_spacing__hover_enabled=”0px” text_text_shadow_style__hover=”none” text_text_shadow_style__hover_enabled=”none” text_text_shadow_color__hover=”rgba(0,0,0,0.4)” text_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” sticky_enabled=”0″]<\/p>\n

Do you <\/span>keep detailed notes about your customers<\/span><\/a>? If not, you should start immediately!\u00a0<\/span><\/p>\n

Listening to and understanding each customer’s particular needs and wishes will help you connect with them on a more personal level. It is now surprising at all that 86% of customers say an emotional connection with a customer service agent would make them continue to do business with the company.\u00a0<\/span><\/p>\n

At the end of the day, your job is to make sure that your customer doesn’t feel like just another number. Use whatever data you collect on your customers to personalize your correspondence with them. Know how best to contact them and how previous interactions went. By making customers feel like you know and care for them, you’ll be making a lasting impression that is bound to keep them around.<\/span><\/p>\n

For example, this is how Konnexx <\/span>does it:<\/span><\/p>\n