{"id":13364,"date":"2022-05-26T09:26:41","date_gmt":"2022-05-26T09:26:41","guid":{"rendered":"https:\/\/enterpriseleague.com\/blog\/?p=13364"},"modified":"2024-02-23T14:55:46","modified_gmt":"2024-02-23T14:55:46","slug":"businesses-going-online","status":"publish","type":"post","link":"https:\/\/enterpriseleague.com\/blog\/businesses-going-online\/","title":{"rendered":"What is the biggest challenge for most businesses when going online"},"content":{"rendered":"

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With the pandemic taking over the world by storm we\u2019ve seen a lot of businesses going online promptly. All the excuses they had before to stay offline have suddenly disappeared. Even the fear of not knowing the biggest challenge for businesses when going online.\u00a0<\/span><\/p>\n

Businesses finally acknowledged the fact that <\/span>97% of consumers go online to find a local business or local services<\/span><\/a>. But how do you move an entire business online effectively? It\u2019s not just setting up social media accounts. You have to find\u00a0<\/span>a place to showcase the things that matter to your audience the most<\/a>\u00a0and reach them online in the same personal and effective way you did it before.<\/span><\/span><\/p>\n

Firstly, you need to prepare a <\/span>digital marketing strategy<\/span> that resonates with your business goals. Secondly, you have to understand that you can\u2019t do it on your own i.e. you need help. Because you\u2019ll be stumbling upon a lot of unknown territories, black holes, and pitfalls that can suck the life out of your company.<\/span><\/p>\n

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How did you survive the 2008 recession?<\/h2>\n

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Challenges that businesses are facing when going online<\/h2>\n

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We\u2019ve reached out to businesses that have recently moved online, and agencies that facilitate the process. They weren\u2019t ashamed to admit they\u2019ve faced many challenges. Also, they weren\u2019t shy to explain how they got past them and benefited eventually.<\/span><\/p>\n

It\u2019s fair to say that there\u2019s not just one biggest challenge for businesses going online but multiple.\u00a0<\/span><\/p>\n

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How did you survive the 2008 recession?<\/h2>\n

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Lack of experience<\/h3>\n

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Levitex was born from expertise in complex posture and chronic pain to create the optimum for neck pain. We work with client groups with complex neurological patients as well as elite\/pro athletes and everyone in between who suffers from neck pain.<\/span><\/p>\n

Just before lockdown, we agreed to launch with Next, Sofa.com, and Ideal Shopping.<\/span><\/p>\n

However, seeing the circumstances, as were many other businesses going online, we immediately had to pivot to B2C online as well. We have spent the last 6 weeks reshaping the business and immediate strategy! No experience of SEO, keywords, backlinks, Facebook ads \u2013 none of it!\u00a0<\/span><\/p>\n

But worst of all, we realized that in the four years since we started the project after we validated and evidenced the benefits of our new foam formulation we have been purely focused on investment. We never really drill down our customer profile. Which as I write this it sounds utterly amateur!<\/span><\/p>\n

So these recent weeks have been used adding to the team (digital marketing graduate and commercial partnerships\/sales), developing our avatars with PR and Marketing to hone in on our niche and our low-hanging fruit B2C.<\/span><\/p>\n

In essence, after having a massive wobble and a dusting down we found exposure in the business plan. We are using the experience of pivoting from B2B to B2C online to strengthen our offer and get a better understanding of our customers\u2019 drivers.<\/span><\/p>\n

\n

James Leinhardt, CEO of <\/span>Levitex<\/span><\/a><\/p>\n<\/blockquote>\n

[\/et_pb_text][et_pb_text content_phone=”<\/p>\n

How did you survive the 2008 recession?<\/h2>\n

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The three obstacles<\/h3>\n

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\u00a0had the opportunity to deliver the Go & Grow Online Campaign in my area. In short, this involved workshops teaching businesses how to \u201cget online\u201d.<\/span><\/p>\n

The main challenges they find are:<\/span><\/p>\n