{"id":15017,"date":"2022-12-01T11:48:40","date_gmt":"2022-12-01T11:48:40","guid":{"rendered":"https:\/\/enterpriseleague.com\/blog\/?p=15017"},"modified":"2024-09-11T09:23:15","modified_gmt":"2024-09-11T09:23:15","slug":"psychological-tactics-in-marketing","status":"publish","type":"post","link":"https:\/\/enterpriseleague.com\/blog\/psychological-tactics-in-marketing\/","title":{"rendered":"36 psychological tactics in marketing: How marketing psychology works?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;POST HEADER&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; max_width=&#8221;1280px&#8221; use_custom_width=&#8221;on&#8221; 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header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">That companies are using psychological tactics in marketing to win over the audience and boost sales is nothing new. In fact, the use of <a href=\"https:\/\/www.canva.com\/learn\/definition-marketing-psychology-use\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing psychology<\/a> became even more important in recent years. The globalisation and digitalisation have stiffened competition and the market is more saturated than ever. Hence, companies need to find an effective way to promote their products or services. In other words, having a few psychological marketing tricks up your sleeve makes the difference between thriving and surviving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the term psychological tactics in marketing might sound scammy to some, it\u2019s far from the truth. Marketers only found a way to turn the human brain configuration to their advantage. Leveraging the findings of <a href=\"https:\/\/medium.com\/@RS_Raghavan\/neuroscience-marketing-how-human-brain-sees-marketing-1b814f9b97a1\" target=\"_blank\" rel=\"noopener noreferrer\">psychological studies and researches<\/a> is in no way unethical or immoral.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Curious about the power of marketing psychology ourselves, we embarked on a mission to discover the most effective psychological tactics in marketing. Thanks to more than thirty marketers who offered their insights, we were able to write this comprehensive article.<\/span><strong style=\"font-size: 16px;\">\u00a0<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;21px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;0px||2%||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; 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The power of FOMO<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#Terms&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a04. Relative vs absolute terms<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#OnTheSameTable&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a05. On the same side of the table<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#BaaderMeinhof&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a06. The Baader-Meinhof phenomenon<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#Visuals&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a07. Tangible offers with visuals<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#Rhymes&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a08. Rhymes are memorable<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#ThingsForFree&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a09. Everybody loves getting things for free<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#NamesOpenDoors&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a010. Names open doors<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#ThreeRules&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a011. The Rule of 3 rules<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#PriceAnchoring&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a012. Price anchoring is king<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#SenseOfUrgency&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a013. Creating a sense of urgency<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#NegativeSuperlatives&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a014. Negative superlatives are more effective<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#Imagine&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a015. Picture yourself\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#PlayingWithEmotions&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a016. 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Color marketing is for real<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#Smell&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a018. 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Clustering related functionalities or incentives<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#Storytelling&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a020. Storytelling never gets old<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#IllogicalReasoning&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a021. Illogical reasoning works like magic<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#DiscountedPrices&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a022. Discounted prices always work<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#Elmr&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a023. ELMR framework &#8211; what is it?<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#PlayfulQuizzes&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a024. 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The foot-in-the-door tactic is the perfect bait<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#UniqueValue&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a026. Offering unique value proposition<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#HighStandards&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a027. 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The halo effect is a double-edged sword<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#OneTwoPunch&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a029. One-two punch to grab attention<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#SocialCompetition&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a030. Social competition as a trigger<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction Paragraph&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-2%|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; link_option_url=&#8221;#OfflineEngagement&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a031. 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animation_intensity_slide__hover_enabled=&#8221;50%&#8221; animation_intensity_zoom__hover=&#8221;50%&#8221; animation_intensity_zoom__hover_enabled=&#8221;50%&#8221; animation_intensity_flip__hover=&#8221;50%&#8221; animation_intensity_flip__hover_enabled=&#8221;50%&#8221; animation_intensity_fold__hover=&#8221;50%&#8221; animation_intensity_fold__hover_enabled=&#8221;50%&#8221; animation_intensity_roll__hover=&#8221;50%&#8221; animation_intensity_roll__hover_enabled=&#8221;50%&#8221; animation_starting_opacity__hover=&#8221;0%&#8221; animation_starting_opacity__hover_enabled=&#8221;0%&#8221; animation_speed_curve__hover=&#8221;ease-in-out&#8221; animation_speed_curve__hover_enabled=&#8221;ease-in-out&#8221; hover_transition_duration__hover=&#8221;300ms&#8221; hover_transition_duration__hover_enabled=&#8221;300ms&#8221; hover_transition_delay__hover=&#8221;0ms&#8221; hover_transition_delay__hover_enabled=&#8221;0ms&#8221; hover_transition_speed_curve__hover=&#8221;ease&#8221; hover_transition_speed_curve__hover_enabled=&#8221;ease&#8221; background_color_gradient_stops__hover=&#8221;#2b87da 0%|#29c4a9 100%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; parallax__hover=&#8221;off&#8221; parallax__hover_enabled=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; parallax_method__hover_enabled=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"LossAversion\">Loss aversion marketing<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">If you&#8217;ve ever wondered, why on Earth, do companies offer<\/span><b> free-trials<\/b><span style=\"font-weight: 400;\"> then you have Nobel-winning psychologist and behavioral economist Daniel Kahneman and his colleagues, to thank. Their research back in 1990 showed that groups of <\/span><b>people are more likely to take action when they have something to LOSE rather than to GAIN.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is called Loss Aversion and therefore once companies such as Netflix offer you their premium service, for free, you become hooked! And as the days draw near towards the end of the trial, you become anxious to leave the platform. And finally, the deadline drives you to finally take out your credit card and become an active member.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, loss aversion is more effective when the product that consumers are using, on a trial basis, actually provides them value. But this much is certain, that a big part of Netflix&#8217;s growth can be attributed to the Loss Aversion strategy.<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">Chris Brenchley, Co-Founder and CEO of Surehand<\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Incorporate emotive language into the content, to imply that the potential customer already owns the service. <\/span><b>Emphasize the losses<\/b><span style=\"font-weight: 400;\"> that the potential customer would incur if they do not take your offer. Offer your potential customers a free trial of your service.<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">Muhammad Ali Sangi, Digital Marketing Strategist at PureVPN<\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">As the CEO of The Bottom Line Group, I lead a select group of consultants in reviewing current contracts and service statements to help clients save money. In our sales pitches, we always emphasize how a potential client will never learn how to achieve tax liability reductions and increase near-term cash flows when they don&#8217;t hire us. It&#8217;s because of the principle of loss aversion that makes them realize that our services are indeed needed, especially in this period when a global recession is putting companies&#8217; finances down to the drain.<\/span><\/p>\n<blockquote><p><em>Michael Hammelburger, CEO at Expense Reduction Group<\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">This may seem counterintuitive because we are always taught to paint a positive picture to our customers. However, psychologists have found that people will generally go to great lengths to avoid pain rather than pursuing pleasure. By highlighting some of the possible negative effects of not getting our product, you actually evoke a greater emotional response in your customers and this will increase your chance of a conversion.<\/span><\/p>\n<blockquote><p><em>Albert Lee, Founder of Home Living Lab<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"HighlightedCallToAction\">Highlighted Call-to-Action as a psychological marketing tool<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The most effective yet simplest psychological marketing tip is working with CTAs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A highlighted and bright CTA (Call-to-Action) button always work, so make sure to integrate <\/span><b>highlighted CTAs<\/b><span style=\"font-weight: 400;\"> on your website. Also, de-highlight other buttons like Add-to-Wishlist so that the main CTA stands out. Highlighting them, specifically with orange colour, <\/span><b>increased my<\/b><\/p>\n<p><b>click-through rate by almost double<\/b><span style=\"font-weight: 400;\">. People tend to be attracted to orange colour of CTAs more than any other.<\/span><\/p>\n<blockquote>\n<p><em><span style=\"font-weight: 400;\">Rameez Ghayas Usmani, Digital Marketing Executive at PureVPN\u00a0<\/span><\/em><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"Fomo\">The power of FOMO<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; 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header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; 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header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">I am a marketing consultant who works specifically with early-stage startups; supporting them in their positioning and go-to-market planning. The one physiological trick I\u2019ve found best for driving early signs ups; is <\/span><b>creating a sense of FOMO<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step is to find your \u2018lowest hanging fruit\u2019; a subsect of your audience who will embrace being early adopters. Then by using highly targeted media and well-placed content; use \u2018invite<\/span><\/p>\n<p><span style=\"font-weight: 400;\">only\u2019 and \u2018member-get-member\u2019 tactics to draw them in. People love a sense of belonging and ownership; so inviting them to the party and asking for their input is a sure way to get a strong groundswell early on.<\/span><\/p>\n<blockquote><p><em>Laura Bell, Founder &amp; Marketing Specialist at The Point Consultancy<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"Terms\">Relative vs absolute terms<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">An important principle of psychology which is highly relevant to marketing is the concept of relative vs absolute terms. <\/span><b>People tend to think of gains and losses in relative terms<\/b><span style=\"font-weight: 400;\">, that is as a percentage or other comparison to another figure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For marketing, this<\/span><b> all comes down to framing<\/b><span style=\"font-weight: 400;\">. People are more likely to view a deal as favorable if it is expressed in relative terms (25% off, 50% off and so on) rather than absolute terms ($25 off). So as part of your sales and marketing, it is best to express savings and other gains for the consumer as a percentage rather than the amount.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, this also means that people will respond better to 50% off a smaller figure for example, rather than 30% off a larger figure, even if the dollar value is the same.<\/span><\/p>\n<blockquote><p><em>William Taylor, Senior Career Advisor at VelvetJobs<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"OnTheSameTable\">On the same side of the table<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">One of the psychological tactics in marketing I use is actually an <\/span><b>in-person tactic<\/b><span style=\"font-weight: 400;\">: when meeting with a prospect, I\u2019ll often <\/span><b>sit on the same side<\/b><span style=\"font-weight: 400;\"> of the table or perpendicular from them rather than across. This plays to the psychology \u201cwe\u2019re on the same side\u201d and allows people to put their guard down a little easier. From there, I gather more information on their real versus perceived needs.<\/span><\/p>\n<blockquote>\n<p><em><span style=\"font-weight: 400;\">Tanya Moush, Founder of Moushi &amp; Co. moushi.co<\/span><\/em><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"BaaderMeinhof\">The Baader-Meinhof phenomenon<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; 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header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ve bolstered our marketing efforts by employing the Baader-Meinhof phenomenon. In a nutshell, it explains<\/span><b> why cognitive bias occurs when a product that a target market has just noticed online or heard through word-of-mouth marketing suddenly crops up constantly.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A more consistent presence in different channels makes our brand more trusted. For instance, we&#8217;ve invested in multi-channel marketing to get the word out about our website and the bodyboard products that we carry. We then<\/span><b> take advantage of social proof <\/b><span style=\"font-weight: 400;\">through customer reviews and features on our newsletters. Our customers&#8217; testimonials are essential in our brand&#8217;s great storytelling approach to leverage confirmation bias.<\/span><\/p>\n<blockquote>\n<p><em><span style=\"font-weight: 400;\">Finn Cardiff, Founder of Beachgoer <\/span><\/em><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"Visuals\">Tangible offers with visuals<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Try to make your landing pages more tangible for the target audience. <\/span><b>Make sure they can relate to what you are offering<\/b><span style=\"font-weight: 400;\">. This requires you to customize the product video, content, color scheme, and overall presentation based entirely on your customer&#8217;s needs. When you are offering digital products, you need to execute tangibility as much as you can. Therefore, your customers can visualize what it feels like to actually use the product. This is an amazing technique to align your marketing goals.<\/span><\/p>\n<blockquote>\n<p><em><span style=\"font-weight: 400;\">Sameed Ajax, Content Strategist at PureVPN<\/span><\/em><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"Rhymes\">Rhymes are memorable<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">The extraordinary power of <\/span><b>rhyme is deeply rooted in our culture<\/b><span style=\"font-weight: 400;\">. Rhymes are well listened to and easily assimilated, and <\/span><b>repetition of a statement makes people think it is more likely true<\/b><span style=\"font-weight: 400;\">. A good example of effective rhymes is the classic Jaguar Type-E advert, which shows a car drawing and the words <\/span><i><span style=\"font-weight: 400;\">Grace&#8230;Space&#8230;Pace<\/span><\/i><span style=\"font-weight: 400;\">. Rhymes add credibility and are easily absorbed and remember, but you should avoid clich\u00e9s.<\/span><\/p>\n<blockquote><p><em>Agnieszka Cejrowska, Content Manager at Profesjonalne Pozycjonowanie<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"ThingsForFree\">Everybody loves getting things for free<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Using the word Free in Ad copy, offline or website has proven quite effective in marketing. Free could be a trial, service, add-on, consultancy, quotation, or items. It&#8217;s a human mindset and tendency to get attracted to the word \u2018<\/span><i><span style=\"font-weight: 400;\">free<\/span><\/i><span style=\"font-weight: 400;\">\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In my experience, I have used the word free quotation in many ad copies and landing pages and it <\/span><b>performed better than the copies where the &#8216;free&#8217; word was not written<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<blockquote>\n<p><em>Harshil Bhatnagar, Founder of Staiir Social Media Marketing<\/em><\/p>\n<\/blockquote>\n<p><b>It isn&#8217;t uncommon for emotions to trump logic when it comes to consumer choices.<\/b><span style=\"font-weight: 400;\"> We advised one of our business customers to leverage irrational consumer behaviour by offering free shipping on select products for an online retailer. The kicker is, they didn&#8217;t want to mess with profit margins, so they actually increased the cost of qualifying items to offset the promo. The total purchase expense was the same, yet they were able to increase sales\u00a0for targeted products by 22% during the month the promo ran. The items not listed for free shipping showed no changes in consumer trends.<\/span><\/p>\n<blockquote>\n<p><em>Kimberly Smith, Marketing Manager at Clarify Capital<\/em><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"NamesOpenDoors\">Names open doors<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">I wouldn&#8217;t call it a psychological marketing trick, but sometimes I <\/span><b>use mentions when writing cold letters\/emails<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, my goal is to do interviews with well-known industry representatives. To get my proposal accepted by new people, I&#8217;m mentioning in the very first letter the name of another person who has already agreed to participate in the interview. As my practice shows, this approach is fruitful &#8211; my new interlocutor is more likely to be agreed to participate too.<\/span><\/p>\n<blockquote><p><em>Tatiana Gavrilina, Content Marketing Writer at DDI Development<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"ThreeRules\">The Rule of 3 rules<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; 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header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">In marketing, I use the Rule of 3 all the time. <\/span><b>Three is known as the most persuasive number in communication.<\/b><span style=\"font-weight: 400;\"> It is easy to remember, and it&#8217;s the smallest number to recognize a pattern in a set. Here are a few examples of how I utilize the rule:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Breaking down any process into three steps<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Presenting three value propositions on a web page<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Creating a three-point agenda for a webinar\/presentation<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you want to keep people&#8217;s attention and be remembered? The Rule of 3 is your best ally.<\/span><\/p>\n<blockquote><p><em>Karolina Gawron, Head of Marketing at Surfer<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"PriceAnchoring\">Price anchoring is king<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">I am CEO at a product development company for SaaS startups. We help founders with <\/span><a href=\"https:\/\/enterpriseleague.com\/blog\/pricing-strategies\/\"><span style=\"font-weight: 400;\">pricing strategies<\/span><\/a><span style=\"font-weight: 400;\">. And psychological tactics in marketing are in wide use in pricing plans. One of the best is price anchoring.<\/span><\/p>\n<p><b>The price of something is a relative concept of something.<\/b><span style=\"font-weight: 400;\"> And just relativity is a manipulative factor to use price anchoring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To use this approach, place the most expensive package in a prominent place. There is no guarantee that people will buy it. But the main thing is to give the impression that other options are more accessible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, at the cross-selling or upselling stage, you can repeat this trick in order to move from a more expensive to a more \u201creasonable\u201d price package.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Mailchimp use such an approach.<\/span><\/p>\n<blockquote>\n<p><em>Maksym Babych, CEO at SpdLoad<\/em><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"SenseOfUrgency\">Creating a sense of urgency<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">During the present pandemic lockdown, commercial transport systems or logistics are operating in a highly irregular fashion. Our promotional campaigns are <\/span><b>highlighting this irregularity<\/b><span style=\"font-weight: 400;\"> of logistics. We\u2019re repeatedly telling our audience to pick up things when they\u2019re still in stock. Due to irregular shipments, the next availability of anything is uncertain that runs out of stock now.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This statutory warning has created an extreme sense of urgency for our audience and customers. Eventually, they are <\/span><b>rushing to get our online discount coupons <\/b><span style=\"font-weight: 400;\">to buy their requirements before stocks last.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><em>Andrei Vasilescu, CEO and Digital Marketing Specialist at DontPayFull<\/em>\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">When consumers see that there is either a <\/span><b>countdown timer <\/b><span style=\"font-weight: 400;\">within an email, or a number of units left\/sold on a particular product page, it really helps to create a sense of urgency, psychologically, for the particular product\/service that you&#8217;re promoting. These types of tactics are not only great psychological tactics in marketing but also a great way to quantify and qualify the demand for that specific product\/service for your own knowledge as well.<\/span><\/p>\n<blockquote><p><em>Carley A. Hanna, Digital Marketing &amp; SEO Lead at Supplement Warehouse<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"NegativeSuperlatives\">Negative superlatives are more effective<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; 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header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">I&#8217;ve written a fair amount of blogs, and the best-written blogs don&#8217;t always attract many click-throughs. Because the headline isn&#8217;t compelling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So I started researching why some blogs are a click magnet. I realized by implementing a few psychological tricks in the headline of my blog. I can attract more clicks. My favorite is using <\/span><b>superlatives words<\/b><span style=\"font-weight: 400;\"> like <\/span><i><span style=\"font-weight: 400;\">best, biggest, <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">greatest<\/span><\/i><span style=\"font-weight: 400;\">. It can be effective in headlines. But it turns out that negative superlatives (like <\/span><i><span style=\"font-weight: 400;\">worst<\/span><\/i><span style=\"font-weight: 400;\">) can be even more powerful. We noticed negative superlatives attract more clicks.<\/span><\/p>\n<blockquote><p><em>Abdulaziz Ali, Content Strategist and Content Writer at Digital Growth Boost<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"Imagine\">Picture yourself<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">Use words like <\/span><i><span style=\"font-weight: 400;\">imagine <\/span><\/i><span style=\"font-weight: 400;\">or <\/span><i><span style=\"font-weight: 400;\">picture yourself<\/span><\/i><span style=\"font-weight: 400;\"> at the start of your copy, especially for e-mail marketing and Facebook ads. This works<\/span> especially for clothing brands<span style=\"font-weight: 400;\"> because it triggers the imagination of the viewer. For instance, if you sell t-shirts, you can write something like Imagine wearing this cool t-shirt for your next adventure people will imagine themselves wearing it, which increases the chances of impulse buying.\u00a0<\/span><\/p>\n<blockquote><p><em>Ronald D&#8217;souza, Digital Marketing Manager at FJackets<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"PlayingWithEmotions\" >Playing with emotions<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">One effective way is to <\/span><b>run emotional ideas<\/b><span style=\"font-weight: 400;\">. Studies have shown emotional and psychological appeals resonate more with consumers than feature and function appeals. You can also get the emotion of the people by your advertising copy. Demonstrate for them to see how it works or incorporate trendy ideas on copy for posting online. Use <\/span><b>memes, trendy statements, and relevant persons<\/b><span style=\"font-weight: 400;\"> to get the attention of the potential buyers.<\/span><\/p>\n<blockquote>\n<p><em><span style=\"font-weight: 400;\">Tal Shelef, Realtor and Co-Founder of Condo Wizard\u00a0<\/span><\/em><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/enterpriseleague.com\/blog\/wp-content\/uploads\/christmas-ad-min.png&#8221; alt=&#8221;Man on the moon ad&#8221; title_text=&#8221;christmas ad-min&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;65%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;12px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-1%||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a9 John Lewis | Man on the Moon, 2015<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"ColorMarketing\">Color marketing is for real<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">While we typically advise against psychological marketing tricks (customers tend to see right through them and they don&#8217;t engender customer loyalty), we have found that the color theme of your site matters a great deal as a psychological tool. For instance, using <\/span><b>blue and green in color themes tend to engender more trustworthiness<\/b><span style=\"font-weight: 400;\"> than more loud colors like reds, yellows and oranges. Dwell time tends to be higher and based on polls, customers tend to trust brands who have a color scheme that reflects this same vein.<\/span><\/p>\n<blockquote><p><em>Nate Nead, CEO at SEO.co<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"Smell\">What\u2019s that smell?<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">In a controlled test, we pumped the smell of chocolate into a supermarket in the UK. We measured sales of chocolate in the weeks before and after the initiative. <\/span><b>When the aroma was present, sales of chocolate increased by 29%<\/b><span style=\"font-weight: 400;\">. As part of the project, we also interviewed more than 100 shoppers as they left the store. Not a single person recalled smelling chocolate. As a result of this <a href=\"https:\/\/www.sortlist.com\/blog\/psychology-sensory-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sensory Marketing<\/a> initiative, further aroma dispensing activities took place in Australia and India. Both with the same results.<\/span><\/p>\n<blockquote><p>Phillip Adcock, Managing Director at Adcock Solutions<\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"Clustering\">Clustering related functionalities or incentives<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; 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text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">You have learned of this psychological marketing tactic if you have ever researched or attempted to improve productivity in the field. Clustering is the process of <\/span><b>arranging identical pieces of knowledge so that you can best recall it<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once the hippocampus enters your long-term memory to recall something, it searches for the related cases. It&#8217;s meant to be that it&#8217;s a more convenient place to store anything. You wouldn&#8217;t place the wrenches together on different shelves so that you can locate the same model when you&#8217;re looking at them all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One research experimented with textual clustering. The investigators provided a random collection of fifteen words to participants and challenged them to recall them. We then offered them a separate set of 15 words but divided them into related topics. In the second study, the results revealed a significant improvement in awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most successful approach to do this is to bring together related functionality or incentives on your landing pages and things relevant details in the same parts of your posts. Bulleted lists may be a simple route.<\/span><\/p>\n<blockquote>\n<p><em><span style=\"font-weight: 400;\">Lesley Reynolds, Co-Founder of Harley Street Skin Clinic<\/span><\/em><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"Storytelling\">Storytelling never gets old<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Knowing that <\/span><b>everybody enjoys a good story<\/b><span style=\"font-weight: 400;\">, we like to mix our marketing materials up with interesting and entertaining <\/span><b>anecdotes<\/b><span style=\"font-weight: 400;\">. Storytelling elements are weaved seamlessly into our blogs and web pages, encouraging prospective customers to imagine the benefits of using our services. It&#8217;s known that the great majority of customers have a preference for story-based<\/span><\/p>\n<p><span style=\"font-weight: 400;\">advertisements; with the blend of eye-catching visuals and creative wording having the greatest psychological impact. The sense of emotional connection means that branded stories live long in the memory.<\/span><\/p>\n<blockquote>\n<p><em><span style=\"font-weight: 400;\">Ryan Pitylak, CMO &amp; Founder of ZenBusiness<\/span><\/em><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"IllogicalReasoning\">Illogical reasoning works like magic<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; 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header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">One simple psychological marketing trick is the use of illogical reasoning. This focuses <\/span><b>not on what people say but on how they say it<\/b><span style=\"font-weight: 400;\">. People have been proven to follow suggestions so long as there is a reason for them, even if it doesn&#8217;t make sense. We have blind spots when someone uses \u201cbecause\u201d since it allows us to<\/span><b> justify things even when they don\u2019t make complete sense<\/b><span style=\"font-weight: 400;\">. That\u2019s why it\u2019s important to know which words are powerful when it comes to driving behaviour. One word in your marketing efforts can change how people react to your messages.<\/span><\/p>\n<blockquote>\n<p><em><span style=\"font-weight: 400;\">Nathan Robinson, Founder of Neighborhood Square<\/span><\/em><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"DiscountedPrices\">Discounted prices always work<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; 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header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<b>Strike-through pricing<\/b><span style=\"font-weight: 400;\"> was one of the tricks I most commonly used when I was leading marketing in the travel industry. On comparison shopping sites, our price would be consistent with other providers \u2013 but it would be shown with a strike-through. This indicated to users that, if they clicked on our listing, a better price could be had. Not only did this serve to get more clicks to our site, it also drove enrollments into our loyalty program as membership was required to get the reduced price.<\/span><\/p>\n<blockquote><p><em>Brent Bouldin, Co-Founder of New Media Advisors<\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">How you show the price makes a big difference in marketing. If you offer a sale,<\/span><b> put the old price in a big, bold font, then cross it out<\/b><span style=\"font-weight: 400;\">. Put the new price in a smaller font. This makes the new price seem even smaller.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, studies show that if you <\/span><b>don&#8217;t put a comma<\/b><span style=\"font-weight: 400;\"> in the price, prices seem smaller &#8211; so $2000 looks less than $2,000. This comes in handy for multi-currency or multilingual websites, as other cultures often use a full stop instead of a comma to separate thousands. No need for either, just remove it completely!<\/span><\/p>\n<blockquote><p><em>Martin Woods, SEO Director at Indigoextra<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"Elmr\">ELMR framework &#8211; what is it?<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">Effective marketing psychology strategies are often built upon some variation of the ELMR framework:<\/span><\/p>\n<p><b>&#8211; Emotion:<\/b><span style=\"font-weight: 400;\"> Messaging and imagery that connect with an audience<\/span><\/p>\n<p><b>&#8211; Logic:<\/b><span style=\"font-weight: 400;\"> Educating a prospect on the details of a product or service helps to make a customer more confident in their decision.<\/span><\/p>\n<p><b>&#8211; Motivation: <\/b><span style=\"font-weight: 400;\">Reducing friction will make it easier to create a sense of need and motivate people to action.<\/span><\/p>\n<p><b>&#8211; Reward:<\/b><span style=\"font-weight: 400;\"> Creating a sense of approval and validation of one\u2019s decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using this sequence helps marketers understand and optimize each step of the buyer journey, ultimately leading to more effective marketing campaigns.<\/span><\/p>\n<blockquote><p><em>Rod Austin, Head of Marketing at 4Degrees.ai<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"PlayfulQuizzes\">Playful quizzes to spark up engagement<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">People love to take quizzes. Yet few companies and marketing teams are unable to devise a reliable and valid one. Why? They tend to talk at the (potential) customer rather than share a conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a psychologist, I develop a quiz for the individual to fail and realize they need the company&#8217;s product or service. A healthcare quiz in the practice\u2019s brochure or on its website homepage keeps the reader engaged.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, an easy to understand analogy is the Dental Health Quiz:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Do your teeth bleed when you brush?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Are you embarrassed to smile?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Are your teeth sensitive to hot and cold?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">&#8230;.etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scoring: If you answered \u201cYes\u201d to more than half of these questions, then you need to make an appointment with Dr. Jones.<\/span><\/p>\n<blockquote>\n<p><em><span style=\"font-weight: 400;\">Dr. Elliott B. Jaffa <\/span><\/em><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"PerfectBait\">The foot-in-the-door tactic is the perfect bait<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">One psychological marketing trick that I commonly use is what&#8217;s called the foot-in-the-door technique. This technique first involves <\/span><b>asking for a small commitment up front<\/b><span style=\"font-weight: 400;\"> with the aim of getting the consumer to agree to a larger commitment later. You can see this most commonly with free-trials. <\/span><b>The word free is an emotional trigger<\/b><span style=\"font-weight: 400;\"> for many consumers and can be difficult to pass up. It&#8217;s also a great way to get consumers to make that small micro-commitment upfront, which will likely lead to them purchasing the entire product later.<\/span><\/p>\n<blockquote><p><em>Tonya Davis, Marketing Manager at <em>ThoughtLab<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"UniqueValue\">Offering unique value proposition<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">As a psychologist who started a branding\/marketing consulting business, I use consumer psychology research to inform our client work. We know when a consumer is faced with multiple options that are all very similar and one option that is markedly different from the rest,<\/span><b> human nature is to gravitate toward the one that is different<\/b><span style=\"font-weight: 400;\">; it is actually more beneficial to promote what makes you unique rather than touting your quality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when we work with commoditized service providers (e.g. real estate agents, mortgage loan officers, insurance agents, etc.), we create a Unique Value Proposition for each client that is truly<\/span><b> different from each of their competitors<\/b><span style=\"font-weight: 400;\">. This increases the likelihood of them being hired by their prospective clients.<\/span><\/p>\n<blockquote><p><em>Dr. Frank Bevacqua, Owner of Time To Thrive<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"HighStandards\">Maintaining high standards to stand out<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Telling prospects <\/span><b>why they can&#8217;t buy from you<\/b><span style=\"font-weight: 400;\"> is an incredible psychological tactic in marketing. Because they&#8217;re used to desperate marketing, when you set the standard high for who qualifies for your offer and who doesn&#8217;t, your sales often soar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, on your landing page, if you&#8217;re a consultant, mention that you don&#8217;t work with startups, businesses doing less than $10 million, and companies without solid product-market-fit. This begs the question and answer \u201cWhy are they so strict on their standards?\u201d It must be because they&#8217;re really good and can be strict.<\/span><\/p>\n<blockquote>\n<p><em><span>Brian Robben, CEO &amp; Founder of Robben Media<\/span><\/em><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"HaloEffect\">The halo effect is a double-edged sword<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">There is a psychological phenomenon called the Halo Effect that describes <\/span><b>a person&#8217;s cognitive bias to prefer a certain company simply because they enjoyed a product or service of theirs in the past<\/b><span style=\"font-weight: 400;\">. This bias can be used to a company&#8217;s advantage in marketing by following up after sales to make sure customers were satisfied <\/span><span style=\"font-weight: 400;\">and extending additional offers. Happy customers will be highly likely to buy again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this kind of brand affinity is great, it does come with the higher risk of negative consequences if a customer has a bad experience because their reaction will be more extreme than towards a company they haven&#8217;t built a relationship with.<\/span><\/p>\n<blockquote>\n<p><em><span style=\"font-weight: 400;\">Jesse Silkoff, Founder of MyRoofingPal\u00a0<\/span><\/em><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"OneTwoPunch\">One-two punch to grab attention<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<b>Attention spans<\/b><b> have been dwindling<\/b><span style=\"font-weight: 400;\"> over the years due to the internet, texting and 15-second TikTok videos, among other things. I call it a one-two punch. No one has time for (or wants) a third these days.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Get their attention with VISUALS<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Tell them what you want them to do (CTA)<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Then you can elaborate but keep in mind that the further down in your message, the more people you are losing.<\/span><\/p>\n<blockquote><p><em>Sara Miranda, Founder &amp; CMO at The Good Camp<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"SocialCompetition\">Social competition as a trigger<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">At the end of each <\/span><span style=\"font-weight: 400;\">blog post<\/span><span style=\"font-weight: 400;\">, I have a call to action that says <\/span><i><span style=\"font-weight: 400;\">Don&#8217;t Let the Other Guys Out Dress You<\/span><\/i><span style=\"font-weight: 400;\">. This simple CTA works because it leverages two powerful psychological principles: social competition and FOMO. By implying that other guys are already dressing well, my readers <\/span><b>feel like they&#8217;re behind their peers<\/b><span style=\"font-weight: 400;\">, and they needed to sign up for my email and read my advice in order to keep up.<\/span><\/p>\n<blockquote><p><em>Dave Bowden, Founder of Irreverent Gent<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"OfflineEngagement\">Offline engagement to avoid the online noise<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><a href=\"http:\/\/www.millwardbrown.com\/docs\/default-source\/insight-documents\/case-studies\/MillwardBrown_CaseStudy_Neuroscience.pdf\"><span style=\"font-weight: 400;\">A neuroscience study<\/span><\/a><span style=\"font-weight: 400;\"> found p<\/span><b>hysical advertisements appear more real to the brain <\/b><span style=\"font-weight: 400;\">than digital content, resulting in deeper emotional processing and higher brand recall.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why leveraging direct mail or gifts<\/span><span style=\"font-weight: 400;\">\u00a0within workflows can be a game-changing tactic. Engaging in the offline with tactile advertisements creates this pattern interrupt and has been able to book us more meetings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prospects, leads, and customers are tired of seeing the same templated, automated email&#8230;they receive hundreds of others (on a daily basis) that look exactly the same.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offline engagement creates authentic connections that our brains naturally perceived as more meaningful.<\/span><\/p>\n<blockquote>\n<p><em>Richie Pusateri, Marketing Associate at Postal<\/em><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"KeepingUpWithTheJoneses\">Keeping up with the Joneses<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Of all the motivations that drive human beings, none is as common as <\/span><b>wanting what someone else has<\/b><span style=\"font-weight: 400;\">. There is actually something called the Jones Effect, coined from a 1913 comic strip \u2013 \u201ckeeping up with the Joneses.\u201d In the strip, the McGinnis family strove to keep up with what their next-door neighbors the Joneses had. In marketing, this impulse <\/span><b>can be used to sell almost anything<\/b><span style=\"font-weight: 400;\">. If the target audiences\u2019 ostensible neighbors the Joneses have a new car, we need a newer, better one. If they just put in a new backyard deck, we need a bigger, better one.<\/span><\/p>\n<blockquote>\n<p><em><span style=\"font-weight: 400;\">Michael Nemeroff, Founder and Former CEO of RushOrderTees\u00a0<\/span><\/em><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"ThreeHawkers\">The theory of three hawkers<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; 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header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Our best tried, and successful tip for marketing based on psychology will be, &#8216;Theory of 3 Hawkers!&#8217; It is based on local folklore that <\/span><b>there are three types of hawkers<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Who exaggerates on their product to lure customers<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Who markets how their products are to maintain clarity<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Who understates their product to appear humble and noble<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Providing an innovative digital and automated management consultancy service to small and medium enterprises, we follow the (2) one. In B2B, clients are wise enough to assume the real value of services they are demanding, so <\/span><b>we find it effective to market with clarity, honesty, and transparency.<\/b><\/p>\n<blockquote>\n<p><em><span style=\"font-weight: 400;\">Jash Wadhwa, Content Writer at <\/span><span style=\"font-weight: 400;\">Value Growth Audit<\/span><\/em><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"EyeMovement\">What eye movement and marketing have in common?<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">Location, Location, Location! <\/span><b>Focus on the upper right area of your ad space.<\/b><span style=\"font-weight: 400;\"> Research studies have traced human eye movement and found that upon first glance, <\/span><b>our eyes are drawn to the upper right corner of screens or advertisements<\/b><span style=\"font-weight: 400;\">. For example, whenever I create social media content, I try to place the key takeaway in the upper right corner of a post. It\u2019s a simple, useful way to tell your audience what you want to tell them.<\/span><\/p>\n<blockquote><p><em>Dakota Kalbacher, Owner of Kota Marketing<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"OpenCards\">Playing with open cards<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; 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header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">In college, running a booth at the local farmers market got me interested in finance and <\/span><a href=\"https:\/\/enterpriseleague.com\/blog\/b2b-payment-solutions\/\"><span style=\"font-weight: 400;\">payment processing<\/span><\/a><span style=\"font-weight: 400;\">. The produce was cheap so margins were slim but volume made up for it. The problem was credit card fees eating all the profit. One day I made a sign that said, \u201c<\/span><i><span style=\"font-weight: 400;\">K<\/span><\/i><a href=\"https:\/\/enterpriseleague.com\/blog\/5-reasons-to-shop-local\/\"><i><span style=\"font-weight: 400;\">eep Your Money Local!<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> Pay With Cash So I Can Spend It Here Instead Of Paying Credit Card Fees. Thank You!<\/span><\/i><span style=\"font-weight: 400;\">\u201d. It worked! <\/span><b>People appreciated the honesty<\/b><span style=\"font-weight: 400;\"> and local angle. Credit card processing solutions are better now but <\/span><b>appealing to what matters<\/b><span style=\"font-weight: 400;\"> to customers is still a winning strategy.<\/span><\/p>\n<blockquote><p><em>Chris Waltenbaugh, Payment Processing Expert at Payment Depot<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"LessChoice\">Giving less choice brings more cash<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; 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header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<span style=\"font-weight: 400;\">You might think giving consumers lots of choices is a way to increase your chance of\u00a0<\/span><span style=\"font-weight: 400;\">getting them to buy your product or service but in fact,<\/span><b> less is more<\/b><span style=\"font-weight: 400;\">. There is a psychological phenomenon of over choice which occurs when many equivalent choices are available <\/span><a href=\"https:\/\/enterpriseleague.com\/blog\/fear-of-making-decisions\/\"><span style=\"font-weight: 400;\">making a decision overwhelming<\/span><\/a><span style=\"font-weight: 400;\"> due to the many potential outcomes and risks that may result from making the wrong choice.<\/span><b> Choosing between too many options can cause decision fatigue <\/b><span style=\"font-weight: 400;\">where more choices make us less likely to buy, and to be less satisfied with our eventual decision.<\/span><\/p>\n<blockquote><p><em>Paige Arnof-Fenn, Founder &amp; CEO Mavens &amp; Moguls<\/em><\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Conclusion<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a whole science behind marketing psychology; it&#8217;s not about playing cheap mind tricks. The consumer\u2019s brain has evolved to recognise when marketers try to trick them, so be careful. Don\u2019t exaggerate with the use of\u00a0 psychological tactics in marketing or they can easily backfire. Play it smart!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;MORE MUST READ POSTS <UPDATE_ADD_LINK>&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;More must-read stories from Enterprise League:&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;70px&#8221; content_max_width=&#8221;1100px&#8221; image_icon_width_tablet=&#8221;70px&#8221; image_icon_width_phone=&#8221;30px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;MUST READ TITLE&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#454545&#8243; header_font_size=&#8221;21px&#8221; header_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||-1.5%|false|false&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; image_max_width=&#8221;70px&#8221; image_max_width_tablet=&#8221;&#8221; image_max_width_phone=&#8221;30px&#8221; image_max_width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><\/h3>\n<p>[\/et_pb_blurb][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||1px||false|false&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<ul>\n<li><a href=\"https:\/\/enterpriseleague.com\/blog\/get-more-customers\/\"><span style=\"font-weight: 400;\">Getting more customers<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; every business owner\u2019s biggest concern.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||-1px||false|false&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; 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text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">These are the <\/span><a href=\"https:\/\/enterpriseleague.com\/blog\/20-entrepreneur-apps\/\"><span style=\"font-weight: 400;\">must-have apps you\u2019re going to need<\/span><\/a><span style=\"font-weight: 400;\">\u00a0if you\u2019re an entrepreneur.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; 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header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<ul>\n<li><span><span>Read about the<span>\u00a0<\/span><a href=\"https:\/\/enterpriseleague.com\/blog\/reasons-to-hire-millennials\/\">reasons to hire millennials<\/a><span>\u00a0<\/span>and how to attract them.<\/span><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; 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