{"id":34149,"date":"2021-01-07T10:36:56","date_gmt":"2021-01-07T10:36:56","guid":{"rendered":"https:\/\/enterpriseleague.com\/blog\/?p=34149"},"modified":"2025-01-15T13:07:27","modified_gmt":"2025-01-15T13:07:27","slug":"jodie-hewson","status":"publish","type":"post","link":"https:\/\/enterpriseleague.com\/blog\/jodie-hewson\/","title":{"rendered":"Jodie Hewson disrupting and reinventing the tourism industry"},"content":{"rendered":"

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\u201cWho could I be if I stopped bringing everyone else\u2019s dreams to life and focused on my own?\u201d This question was vital for Jodie Hewson to hand her resignation letter and start making the world a better place through her company Stay Wilder.<\/p>\n

She set on a mission to make the tourism industry more environmentally friendly and sustainable, not through hard work, but through smart work instead. Her disbelief that one has to grind 24\/7 in order to succeed as an entrepreneur is challenging the perception of modern entrepreneurship.<\/p>\n

Meet Jodie and find out what urged her to start her own business.<\/p>\n

<\/span><\/p>\n

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How did you survive the 2008 recession?<\/h2>\n

” content_last_edited=”off|desktop” admin_label=”Heading 2 ” _builder_version=”4.16″ text_font=”||||||||” header_2_font=”|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”21px” header_2_line_height=”1.2em” custom_margin=”30px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||10px||false|false” custom_margin_last_edited=”on|phone” header_2_text_align_phone=”left” global_colors_info=”{}”]<\/p>\n

Feeling under-appreciated as an employee, a nonexistent work-life balance, financial struggles, getting out of bad relationships – these are the most common triggers that push women to become entrepreneurs. Tell us about your trigger?<\/h2>\n

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The first trigger that made me question my place and my purpose was when I did my <\/span><\/i>16 personalities test<\/span><\/i><\/a> for a company exercise. I was an ENFJ, and they listed other people who fit that category. Obama, Oprah, Khaleesi from Game of Thrones were just a few of the names that came up. Seeing all these strong, powerful figures pop up made me stop and think \u201cwho could I be if I stopped bringing everyone else\u2019s dreams to life and focused on my own?\u201d\u00a0<\/span><\/i><\/p>\n

A month later, a series of circumstances on a vacation with my husband made me realize I was spending over 60 hours a week on miserable work, only to contribute to the problems of the world that kept me up at night. At the same time, I realized I had the power to create a better solution for the world. It all hit me hard, and in a second I knew I was just not doing what I was supposed to be doing. <\/span><\/i><\/p>\n

[\/et_pb_text][et_pb_text content_phone=”<\/p>\n

How did you survive the 2008 recession?<\/h2>\n

” content_last_edited=”off|desktop” admin_label=”Heading 2 ” _builder_version=”4.16″ text_font=”||||||||” header_2_font=”|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”21px” header_2_line_height=”1.2em” custom_margin=”30px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||10px||false|false” custom_margin_last_edited=”on|phone” header_2_text_align_phone=”left” global_colors_info=”{}”]<\/p>\n

How did you come up with your business idea?<\/h2>\n

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On that same trip I also realized I was not where I was supposed to be, I realized exactly what I wanted to do instead.\u00a0<\/span><\/i><\/p>\n

My husband and I were burnt out and miserable in our jobs, so we went traveling. We spent three weeks exploring gorgeous islands in the Philippines, but with every island we went to, I was just getting more and more upset about the damage of tourism on local ecosystems and people.\u00a0<\/span><\/i><\/p>\n

I realized we were literally paying hotels to sweep garbage into the ocean, pollute local streams, and pay people unfairly.\u00a0<\/span><\/i><\/p>\n

I knew that there had to be a way to make eco-friendly accommodations more affordable and a better option than traditional accommodations – I\u2019d just have to figure out how.\u00a0<\/span><\/i><\/p>\n

Within a few months, I\u2019d quit my job and set out to figure out how we could make eco-travel easily scalable to a global level, yet local to each location, while still being affordable for the average traveler. <\/span><\/i><\/p>\n

[\/et_pb_text][et_pb_text content_phone=”<\/p>\n

How did you survive the 2008 recession?<\/h2>\n

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Have you had support from someone, even if just encouragement? Who was that and how did it help you?<\/h2>\n

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I\u2019m lucky to have the endless support of my husband and a few choice people in my inner circle. I think it\u2019s important to have different types of people in your life, who offer varied perspectives and ways of support. My husband and close friends are my confidants and cheerleaders. I know I can share fears, risks and issues with them and have their endless support and encouragement – they\u2019ll usually tell me to take a break and be less hard on myself, which is most often the advice I need most.\u00a0<\/span><\/i><\/p>\n

I also have a couple of friends who will most often give advice about getting back to our vision\/why and purpose and help me realize what my gut is telling me. These friendships are so valuable when I\u2019m feeling off-course.\u00a0<\/span><\/i><\/p>\n

Lastly I have two other hyper-rationale pragmatic friends, who will always give me straight up reality checks, ask me questions I know I\u2019m avoiding, and tell me exactly what they think without holding back. These voices are so important for staying rooted in reality.<\/span><\/i><\/p>\n

[\/et_pb_text][et_pb_text content_phone=”<\/p>\n

How did you survive the 2008 recession?<\/h2>\n

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Female entrepreneurs are often underestimated and overlooked. Have you ever felt at a disadvantage?<\/h2>\n

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On one hand, I feel like the women’s business community in Vancouver, Canada, is extremely strong. I feel incredibly grateful for being a woman and getting to connect with so many other amazing woman entrepreneurs. We do work with women more often than men, and so I do think this shifts dynamics and makes things a lot easier.\u00a0<\/span><\/i><\/p>\n

On the other hand, I recently set up an Upwork account under my husband\u2019s name to hire some contractors when I couldn\u2019t figure out my password. I was blown away by the freedom and simplicity I felt of just being a man, and not being labeled a b***ch for avoiding excessive exclamation marks and extra compliments.\u00a0<\/span><\/i><\/p>\n

It made me think about everything else I unconsciously do, as a woman, that’s been ingrained in me from day one.<\/span><\/i><\/p>\n

[\/et_pb_text][et_pb_text content_phone=”<\/p>\n

How did you survive the 2008 recession?<\/h2>\n

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Some say it\u2019s hard work, others say it\u2019s talent and resourcefulness that play a crucial role for success in entrepreneurship? Which traits have been instrumental for your success so far? And why?<\/h2>\n

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In a world of burnout and overworking, I want to <\/span>stop portraying the idea that hard work is all it takes<\/span><\/a> to make a business work. This mentality tricks people into thinking that if they just put in more hours, everything will be okay.\u00a0<\/span><\/i><\/p>\n

This is limiting for a lot of people and creates a vicious cycle for entrepreneurs of continuing to work instead of addressing issues in their business. Doing more, less well, is rarely the answer that will solve your company\u2019s problems.<\/span><\/p>\n

I would say instead a trait entrepreneurs need is conscious vigilance. Be vigilant at knowing your customers<\/span>, at creating the best, most amazing products for their problems, at guarding your time, at supporting your own wellness so you have the capacity to be creative and innovative. Be vigilant at <\/span>studying your market<\/span><\/a>, other markets, and <\/span>other successful businesses<\/span><\/a> and what they\u2019re doing and not doing well. Be vigilant about your own learning and development.\u00a0<\/span><\/p>\n

If there are problems in your business that are affecting sales, <\/span>operations<\/span><\/a>, or your profitability, be vigilant about finding the true root cause and solving it, instead of forcing everyone to work harder, faster, and do more.\u00a0<\/span><\/p>\n

Being successful doesn\u2019t just happen. But hard work isn\u2019t the all-access pass to success – and it\u2019s not healthy. You need to be consciously vigilant about <\/span>finding your own path<\/span> to success that will work for you. <\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_text content_phone=”<\/p>\n

How did you survive the 2008 recession?<\/h2>\n

” content_last_edited=”off|desktop” admin_label=”Heading 2 ” _builder_version=”4.16″ text_font=”||||||||” header_2_font=”|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”21px” header_2_line_height=”1.2em” custom_margin=”30px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||10px||false|false” custom_margin_last_edited=”on|phone” header_2_text_align_phone=”left” global_colors_info=”{}”]<\/p>\n

What excites you the most about being an entrepreneur?<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Paragraph Text Content” _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#454545″ text_font_size=”16px” text_letter_spacing=”1px” text_line_height=”1.6em” header_font=”||||||||” header_2_font=”Work Sans|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.5em” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” header_2_font_size_tablet=”30px” header_2_font_size_phone=”15px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” header_font_size__hover=”30px” header_font_size__hover_enabled=”30px” header_letter_spacing__hover=”0px” header_letter_spacing__hover_enabled=”0px” header_text_shadow_style__hover=”none” header_text_shadow_style__hover_enabled=”none” header_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_2_font_size__hover=”26px” header_2_font_size__hover_enabled=”26px” header_2_letter_spacing__hover=”0px” header_2_letter_spacing__hover_enabled=”0px” header_2_line_height__hover=”1em” header_2_line_height__hover_enabled=”1em” header_2_text_shadow_style__hover=”none” header_2_text_shadow_style__hover_enabled=”none” header_2_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_2_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_3_font_size__hover=”22px” header_3_font_size__hover_enabled=”22px” header_3_letter_spacing__hover=”0px” header_3_letter_spacing__hover_enabled=”0px” header_3_line_height__hover=”1em” header_3_line_height__hover_enabled=”1em” header_3_text_shadow_style__hover=”none” header_3_text_shadow_style__hover_enabled=”none” header_3_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_3_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_4_font_size__hover=”18px” header_4_font_size__hover_enabled=”18px” header_4_letter_spacing__hover=”0px” header_4_letter_spacing__hover_enabled=”0px” header_4_line_height__hover=”1em” header_4_line_height__hover_enabled=”1em” header_4_text_shadow_style__hover=”none” header_4_text_shadow_style__hover_enabled=”none” header_4_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_4_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_5_font_size__hover=”16px” header_5_font_size__hover_enabled=”16px” header_5_letter_spacing__hover=”0px” header_5_letter_spacing__hover_enabled=”0px” header_5_line_height__hover=”1em” header_5_line_height__hover_enabled=”1em” header_5_text_shadow_style__hover=”none” header_5_text_shadow_style__hover_enabled=”none” header_5_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_5_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_6_font_size__hover=”14px” header_6_font_size__hover_enabled=”14px” header_6_letter_spacing__hover=”0px” header_6_letter_spacing__hover_enabled=”0px” header_6_line_height__hover=”1em” header_6_line_height__hover_enabled=”1em” header_6_text_shadow_style__hover=”none” header_6_text_shadow_style__hover_enabled=”none” header_6_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_6_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” text_letter_spacing__hover=”0px” text_letter_spacing__hover_enabled=”0px” text_text_shadow_style__hover=”none” text_text_shadow_style__hover_enabled=”none” text_text_shadow_color__hover=”rgba(0,0,0,0.4)” text_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)”]<\/p>\n

For me, it\u2019s the potential to create an alternate future for myself, for the travel industry, and for the planet.\u00a0<\/span><\/i><\/p>\n

When you\u2019re an entrepreneur you\u2019re creating your own path, you\u2019re defining where it\u2019s leading and with every step you take it gets a little bit clearer. It\u2019s very different from a corporate job where a path is more defined, but also not yours to define.\u00a0\u00a0<\/span><\/i><\/p>\n

I\u2019ve always looked at what\u2019s possible versus what isn’t, and entrepreneurship is made for that type of thinking. <\/span><\/i><\/p>\n

[\/et_pb_text][et_pb_text content_phone=”<\/p>\n

How did you survive the 2008 recession?<\/h2>\n

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Share with us some of the worst business advice you\u2019ve ever received?<\/h2>\n

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At multiple points in my career, I\u2019ve had men tell me that I shouldn\u2019t do what I wanted to do, because they didn\u2019t think I was ready yet, but I could be soon.<\/i><\/p>\n

Not surprisingly, both would have benefited from me staying where I was.<\/i><\/p>\n

That said, I\u2019m grateful for both instances, because it was helpful for me to realize that every piece of advice someone gives you, is always filtered through their own experiences, hopes and fears.<\/i><\/p>\n

Once I had this realization, I could get to know the people in my network and understand how they think, and ask for advice based on their perspectives – but not see anything as truth.<\/i><\/p>\n

I know some of my contacts are very low-risk thinkers, so if I ask them what they think, they\u2019ll give me a very low-risk perspective that I wouldn\u2019t see because I don\u2019t think that way. Others are very visionary, big picture, or ultra-creative – so they\u2019ll give me big ideas and possibilities that I might be too afraid to think of.<\/i><\/p>\n

Sometimes I think to myself \u201call advice is bad advice<\/a> until someone tells you what you know you needed to hear,\u201d and while that seems a little bit flighty, in my mind, it\u2019s more just reflective that I often do know what I want to do, and people\u2019s advice just mirrors that back to me.<\/i><\/p>\n

[\/et_pb_text][et_pb_text content_phone=”<\/p>\n

How did you survive the 2008 recession?<\/h2>\n

” content_last_edited=”off|desktop” admin_label=”Heading 2 ” _builder_version=”4.16″ text_font=”||||||||” header_2_font=”|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”21px” header_2_line_height=”1.2em” custom_margin=”30px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||10px||false|false” custom_margin_last_edited=”on|phone” header_2_text_align_phone=”left” global_colors_info=”{}”]<\/p>\n

You\u2019ve got a high stake investment opportunity. Pitch your business in 150 words.<\/h2>\n

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We\u2019re making eco-travel scalable, affordable and appealing to millennial travelers, so we can replace the destructive way we travel with a way that regenerates the planet.<\/i><\/p>\n

[\/et_pb_text][et_pb_text content_phone=”<\/p>\n

How did you survive the 2008 recession?<\/h2>\n

” content_last_edited=”off|desktop” admin_label=”Heading 2 ” _builder_version=”4.16″ text_font=”||||||||” header_2_font=”|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”21px” header_2_line_height=”1.2em” custom_margin=”30px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||10px||false|false” custom_margin_last_edited=”on|phone” header_2_text_align_phone=”left” global_colors_info=”{}”]<\/p>\n

What\u2019s the best piece of advice you\u2019d give to inspire aspiring entrepreneurs?<\/h2>\n

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Don\u2019t rush. Don\u2019t go too slow.
<\/i>Don\u2019t underestimate the importance of your gut.
Don\u2019t underestimate the importance of data.
The most important thing you can do is find product market fit and create a loveable product.<\/i><\/p>\n

[\/et_pb_text][et_pb_text content_phone=”<\/p>\n

How did you survive the 2008 recession?<\/h2>\n

” content_last_edited=”off|desktop” admin_label=”Heading 2 ” _builder_version=”4.16″ text_font=”||||||||” header_2_font=”|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”21px” header_2_line_height=”1.2em” custom_margin=”30px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||10px||false|false” custom_margin_last_edited=”on|phone” header_2_text_align_phone=”left” global_colors_info=”{}”]<\/p>\n

What are your goals for the upcoming year?<\/h2>\n

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Our company goals are to launch our first location(s) (details to come!), raise our Seed round, plant 2000 trees, divert 27,000 pieces of plastic from our waste streams, get carbon neutral certified, and donate one percent of our revenues to the planet. Just a few things on our list! <\/p>\n

My personal goals are to bring more simplicity and ease into my life. My goal is to transition to working four days a week to leave me more time to learn, create, design, and explore, and hopefully embark on some exciting new adventures in our new sea kayaks.<\/i><\/p>\n

[\/et_pb_text][et_pb_text content_phone=”<\/p>\n

How did you survive the 2008 recession?<\/h2>\n

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Any final words to end this interview?\u00a0<\/h2>\n

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We\u2019re super excited to have officially opened our waitlist for our first Stay Wilder location on December 1st. Future guests will receive a discount on their first stay and will stay up to date on all our exciting progress as we get closer to opening our doors.<\/i><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”MORE MUST READ POSTS ” _builder_version=”4.16″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”More must-read stories from Enterprise League:” icon_placement=”left” image_icon_width=”70px” content_max_width=”1100px” image_icon_width_tablet=”70px” image_icon_width_phone=”30px” image_icon_width_last_edited=”on|phone” admin_label=”MUST READ TITLE” _builder_version=”4.16″ header_font=”|800|||||||” header_text_color=”#454545″ header_font_size=”21px” header_line_height=”1.5em” background_layout=”dark” custom_margin=”|||-1.5%|false|false” header_font_size_tablet=”30px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” image_max_width=”70px” image_max_width_tablet=”” image_max_width_phone=”30px” image_max_width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

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