{"id":40604,"date":"2023-11-15T05:59:19","date_gmt":"2023-11-15T05:59:19","guid":{"rendered":"https:\/\/enterpriseleague.com\/blog\/?p=40604"},"modified":"2024-06-24T08:44:27","modified_gmt":"2024-06-24T08:44:27","slug":"content-marketing-funnel-for-small-businesses","status":"publish","type":"post","link":"https:\/\/enterpriseleague.com\/blog\/content-marketing-funnel-for-small-businesses\/","title":{"rendered":"Creating content marketing funnel for small businesses"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;POST HEADER&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; max_width=&#8221;1280px&#8221; use_custom_width=&#8221;on&#8221; 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header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Creating a content marketing funnel for small businesses has emerged as one of the most effective ways to market a product or service. However, new entrepreneurs and small business owners are often so engrossed with <span>getting a positive ROI from their paid marketing<\/span><\/span><span style=\"font-weight: 400;\">\u00a0funnels that they overlook other forms of the marketing funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the point of view of a small business owner, focusing on paid advertising funnels and overlooking <\/span><span style=\"font-weight: 400;\">organic marketing<\/span><span style=\"font-weight: 400;\"> with a content funnel makes sense, but only when you focus on short-term goals. 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hover_transition_duration__hover_enabled=&#8221;300ms&#8221; hover_transition_delay__hover=&#8221;0ms&#8221; hover_transition_delay__hover_enabled=&#8221;0ms&#8221; hover_transition_speed_curve__hover=&#8221;ease&#8221; hover_transition_speed_curve__hover_enabled=&#8221;ease&#8221; background_color_gradient_stops__hover=&#8221;#2b87da 0%|#29c4a9 100%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; parallax__hover=&#8221;off&#8221; parallax__hover_enabled=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; parallax_method__hover_enabled=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Benefits of the content marketing funnel for small businesses<br \/>\n<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; 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header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">There are countless statistics that prove <\/span><span style=\"font-weight: 400;\">the incredible potential of content marketing<\/span><span style=\"font-weight: 400;\">. Here are a couple:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2B companies that have a blog and post blog content consistently generate <\/span><a href=\"https:\/\/www.slideshare.net\/hschulze\/b2b-content-marketing-report-40688285\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">67% more leads<\/span><\/a><span style=\"font-weight: 400;\"> than their competitors that don\u2019t have a blog.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companies and marketers that prioritize blogging are <\/span><a href=\"https:\/\/cdn2.hubspot.net\/hub\/53\/file-1589882006-pdf\/HubSpot-State-of-Inbound-2014.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">13 times more likely<\/span><\/a><span style=\"font-weight: 400;\"> to achieve a positive ROI from their marketing dollars.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, even if we ignore this just for a second and look at how the content marketing funnel for small businesses works differently from paid advertising, you\u2019ll understand why it is an amazing thing. There are actually two significant differences between content marketing and paid marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first one is the upfront cost. To get any kind of results from your ads, you don\u2019t need much of a budget. However, producing content is often an expensive undertaking, especially if producing high-quality content is high on your priority list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that said, the upfront content of producing content is higher but it isn\u2019t a recurring cost. Sure, you may have to pay your content vendor or dedicate a resource to content production for a few weeks or a month but after a point, this investment will not be as intensive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The case with <\/span><a href=\"https:\/\/enterpriseleague.com\/blog\/google-advertising-for-small-business\/\"><span style=\"font-weight: 400;\">paid advertising<\/span><\/a><span style=\"font-weight: 400;\"> is different because even the low upfront cost is actually a recurring cost. The moment you stop feeding money to your paid campaigns is the moment they will stop producing results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second difference between content marketing and paid advertising is the time it takes to realize results and a positive ROI. With paid advertisements, the results start showing relatively quickly. Within a week or ten days, you can collect enough information to optimize your efforts and get a positive ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a content marketing funnel for small businesses, getting results will take time. However, let\u2019s say that one of your content pieces starts ranking on the first page of Google for a lucrative keyword. In this case, the returns from that content will be virtually evergreen. The best part is that you will not have to actively optimize anything in order to get these results.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Create a content marketing funnel for small businesses correctly<br \/>\n<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; 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header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">After establishing that long-term growth can be achieved, follow these guidelines to make sure you fully understand the content marketing funnel for small businesses. Implement the strategy in your business and start working on your growth right away.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#434343&#8243; header_3_font_size=&#8221;19px&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Understanding the buyer\u2019s journey<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; 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header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The most critical part of perfecting your content marketing funnel for small businesses is to understand your customers and how they end up becoming your customers. If you are reading <\/span><a href=\"https:\/\/www.digitalwebsolutions.com\/use-these-content-marketing-funnel-tips-to-convert-prospects\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">content marketing funnel tips<\/span><\/a><span style=\"font-weight: 400;\">, a good sign that the content is actually valuable is to see how much stress has been put on building buyer personas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding this journey from being a prospect to becoming a customer will help you understand what kind of content will resonate with prospects at different times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For most products and services, the customer journey can be divided into the following stages:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Awareness: <\/b><span style=\"font-weight: 400;\">This is where the prospect becomes aware of a problem that they have. After becoming aware, the prospect usually starts researching their problem and its possible solutions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consideration: <\/b><span style=\"font-weight: 400;\">By the time your prospect reaches the consideration stage, they have usually identified the solution. Now, their concern is choosing the solution that is best suited to their needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Purchase: <\/b><span style=\"font-weight: 400;\">If all goes well in the consideration stage, the prospect moves to the purchase stage and converts into a paying customer. But your job isn\u2019t done!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Post-purchase: <\/b><span style=\"font-weight: 400;\">The post-purchase experience starts the moment the sale is concluded. The quality of this experience plays a critical role in deciding whether a customer will run off to never return or become a happy customer that spreads positive <\/span><span style=\"font-weight: 400;\">word-of-mouth<\/span><span style=\"font-weight: 400;\"> about your brand.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While a variety of experiences can be used to interact with prospects and customers in the different stages of the buyer\u2019s journey, content is definitely the most versatile asset for this purpose. That\u2019s perhaps why almost <\/span><a href=\"https:\/\/www.slideshare.net\/hschulze\/b2b-content-marketing-report-40688285\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">half of the marketers<\/span><\/a><span style=\"font-weight: 400;\"> surveyed said that they use dedicated content to support three to five buying stages.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#434343&#8243; header_3_font_size=&#8221;19px&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Content for the awareness stage<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">From a marketing standpoint, your objective with your content for the awareness stage should be to validate the problem that your prospects have identified and highlight the fact that it needs to be addressed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there is a hidden benefit of producing awareness stage content. By the time your prospect starts researching solutions to their problems, your brand will already be positioned in their minds as an authoritative source of credible and valuable information. So, considering that, informational is the kind of content that will work best for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since your prospects are in research mode right now, educating them about their problem and the possible solutions is the best way to become visible to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To this end, you can produce \u201chow-to\u201d <\/span><span style=\"font-weight: 400;\">guides in the form of videos<\/span><span style=\"font-weight: 400;\"> or blog posts, articles, and even infographics. \u201cHow-to\u201d guides are actually one of the most popular forms of content used by marketers in the awareness stage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is also the stage where you should think about lead generation<\/span><span style=\"font-weight: 400;\">. A lead magnet is an offer that enables you to collect the personal information of your prospects. This way, even if the content you are producing is not able to reach them, you can reach out to interested prospects by <\/span><span style=\"font-weight: 400;\">email marketing<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What kind of content qualifies as a lead magnet? Anything that your audience will find valuable enough to give up their email address. From a whitepaper with findings from original research to a detailed ebook, lead magnets can take a number of forms. Which one works for you, depends on who you are targeting and of course, your current content production budget and capabilities.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#434343&#8243; header_3_font_size=&#8221;19px&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Content for the consideration stage<br \/>\n<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The number of prospects that graduate from the awareness stage will only be a fraction of the people you attracted. However, the people present in the consideration stage are very likely to purchase the product or service that you offer. Content will help you ensure your customers purchase from you instead of choosing your competitor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Half of the job was done in the awareness stage when we shared useful content with our audiences. We have already established ourselves as a trustworthy brand that provides valuable information. All that\u2019s left is to prove that yours is also a trustworthy brand that offers a valuable service or product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this purpose, content assets like case studies, feature comparisons, product demo videos, and client testimonials\u00a0work amazingly well. Each one of these either shows your prospects how well your product or service performs in the real world or shows people benefitting from your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This practice of using a content marketing funnel for small businesses and experiences to nudge prospects towards a desirable action is called nurturing. While publishing nurturing content on your website and social media channels is a great idea, it often makes the most impact when shared through email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why you were asked to create a lead magnet in the awareness stage. Once a prospect has shared their email address with you, you can assume that they have moved into the consideration stage and can start sharing nurturing content with them.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#434343&#8243; header_3_font_size=&#8221;19px&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Content for purchase stage<br \/>\n<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">At this stage, equipping your sales team with supporting content will make their job easier and the chances of conversion higher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content like original whitepapers, case studies, and documents outlining the use cases of your product or service will work well at this stage. It is also a good idea to create video testimonials with your best customers that you can share with interested prospects right before they speak to a sales rep.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#434343&#8243; header_3_font_size=&#8221;19px&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Content for post-purchase stage<br \/>\n<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Once a prospect converts, the post-purchase stage starts. Delivering whatever features and services you have promised to them in the previous steps are given here. This is the stuff that your customers expect from you. It is the bare minimum that you are expected to do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, your objective at this stage should be to delight them. And in addition, to do that you have to create a delightful experience and content is an excellent tool for the same. The most basic content-related necessity of this stage is to have a delightful post-purchase email sequence in place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To set yourself apart, take it a step forward and follow up the \u2018thank you\u2019 email with a series of instructional emails that enable your customers to achieve success with your product or service.\u00a0 At the end of the email sequence, send out a feedback form that will help you in improving your post-sale experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of customer success, you can also use content to help your customers make the best of your product or service. When they are able to do that, their experience with your brand will automatically improve.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#434343&#8243; header_3_font_size=&#8221;19px&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Prioritize<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">So, that\u2019s a lot of content that you will have to produce and that\u2019s one of the most common challenges that prevent small businesses with limited budgets from enjoying the benefits of content marketing. Luckily, with a little bit of planning, it is possible to overcome this challenge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key here is to prioritize. Sure, content for all the stages is important. However, depending on your current needs and content production capabilities, your priorities may vary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you are just starting out, getting more visibility and feeding your content marketing funnel for small businesses more and more leads may be important for you. If this is the case, you must prioritize creating top of the funnel or awareness stage content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides prioritizing your content production efforts, you can also make use of nifty content distribution techniques like <\/span><a href=\"https:\/\/infusemedia.com\/insight\/content-syndication-what-it-is-and-how-to-do-it-successfully\/\"><span style=\"font-weight: 400;\">content syndication<\/span><\/a><span style=\"font-weight: 400;\">. Such techniques allow you to make the maximum impact with whatever volume of content you produce.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text content_phone=&#8221;<\/p>\n<h2 style=%22text-align: left;%22>How did you survive the 2008 recession?<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Heading 2 &#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;21px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#434343&#8243; header_3_font_size=&#8221;19px&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_phone=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Conclusion<br \/>\n<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; 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header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">If approached with the right mindset, your content marketing funnel for small businesses can rise to be the most powerful weapon in your brand\u2019s marketing arsenal. All you need to do to avoid producing content that isn\u2019t impactful is to work with a solid goal in mind and develop an equally solid plan to achieve that goal. Fortunately, the information shared in this guide will help you formulate the right kind of content strategy for your brand.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;MORE MUST READ POSTS <UPDATE_ADD_LINK>&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;More must-read stories from Enterprise League:&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;70px&#8221; content_max_width=&#8221;1100px&#8221; image_icon_width_tablet=&#8221;70px&#8221; image_icon_width_phone=&#8221;30px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;MUST READ TITLE&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#454545&#8243; header_font_size=&#8221;21px&#8221; header_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||-1.5%|false|false&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; image_max_width=&#8221;70px&#8221; image_max_width_tablet=&#8221;&#8221; image_max_width_phone=&#8221;30px&#8221; image_max_width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><\/h3>\n<p>[\/et_pb_blurb][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||1px||false|false&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">The golden rules you need to build a <\/span><a href=\"https:\/\/enterpriseleague.com\/blog\/buyer-seller-relationship\/\"><span style=\"font-weight: 400;\">steady buyer-seller relationship<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||-1px||false|false&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover=&#8221;30px&#8221; header_font_size__hover_enabled=&#8221;30px&#8221; header_letter_spacing__hover=&#8221;0px&#8221; header_letter_spacing__hover_enabled=&#8221;0px&#8221; header_text_shadow_style__hover=&#8221;none&#8221; header_text_shadow_style__hover_enabled=&#8221;none&#8221; header_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_2_font_size__hover=&#8221;26px&#8221; header_2_font_size__hover_enabled=&#8221;26px&#8221; header_2_letter_spacing__hover=&#8221;0px&#8221; header_2_letter_spacing__hover_enabled=&#8221;0px&#8221; header_2_line_height__hover=&#8221;1em&#8221; header_2_line_height__hover_enabled=&#8221;1em&#8221; header_2_text_shadow_style__hover=&#8221;none&#8221; header_2_text_shadow_style__hover_enabled=&#8221;none&#8221; header_2_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_2_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_3_font_size__hover=&#8221;22px&#8221; header_3_font_size__hover_enabled=&#8221;22px&#8221; header_3_letter_spacing__hover=&#8221;0px&#8221; header_3_letter_spacing__hover_enabled=&#8221;0px&#8221; header_3_line_height__hover=&#8221;1em&#8221; header_3_line_height__hover_enabled=&#8221;1em&#8221; header_3_text_shadow_style__hover=&#8221;none&#8221; header_3_text_shadow_style__hover_enabled=&#8221;none&#8221; header_3_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_3_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_4_font_size__hover=&#8221;18px&#8221; header_4_font_size__hover_enabled=&#8221;18px&#8221; header_4_letter_spacing__hover=&#8221;0px&#8221; header_4_letter_spacing__hover_enabled=&#8221;0px&#8221; header_4_line_height__hover=&#8221;1em&#8221; header_4_line_height__hover_enabled=&#8221;1em&#8221; header_4_text_shadow_style__hover=&#8221;none&#8221; header_4_text_shadow_style__hover_enabled=&#8221;none&#8221; header_4_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_4_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_5_font_size__hover=&#8221;16px&#8221; header_5_font_size__hover_enabled=&#8221;16px&#8221; header_5_letter_spacing__hover=&#8221;0px&#8221; header_5_letter_spacing__hover_enabled=&#8221;0px&#8221; header_5_line_height__hover=&#8221;1em&#8221; header_5_line_height__hover_enabled=&#8221;1em&#8221; header_5_text_shadow_style__hover=&#8221;none&#8221; header_5_text_shadow_style__hover_enabled=&#8221;none&#8221; header_5_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_5_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; header_6_font_size__hover=&#8221;14px&#8221; header_6_font_size__hover_enabled=&#8221;14px&#8221; header_6_letter_spacing__hover=&#8221;0px&#8221; header_6_letter_spacing__hover_enabled=&#8221;0px&#8221; header_6_line_height__hover=&#8221;1em&#8221; header_6_line_height__hover_enabled=&#8221;1em&#8221; header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<ul>\n<li><span><a href=\"https:\/\/enterpriseleague.com\/blog\/top-10-small-business-idea\/\">Small business ideas<\/a> that will steal your attention.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Work Sans|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.5em&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||-1px||false|false&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; 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header_6_text_shadow_style__hover=&#8221;none&#8221; header_6_text_shadow_style__hover_enabled=&#8221;none&#8221; header_6_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; header_6_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221; text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<ul>\n<li><span>Here are 15 creative <a href=\"https:\/\/enterpriseleague.com\/blog\/creative-guerrilla-marketing-ideas\/\">guerrilla marketing<\/a> ideas to take your business to the next level.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.3&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; 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text_letter_spacing__hover=&#8221;0px&#8221; text_letter_spacing__hover_enabled=&#8221;0px&#8221; text_text_shadow_style__hover=&#8221;none&#8221; text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<ul>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;26 inspiring support small business quotes&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">26 inspiring <a href=\"https:\/\/enterpriseleague.com\/blog\/support-small-business-quotes\/\">support small business quotes<\/a>.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph Text Content&#8221; _builder_version=&#8221;4.17.3&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#454545&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; 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text_text_shadow_style__hover_enabled=&#8221;none&#8221; text_text_shadow_color__hover=&#8221;rgba(0,0,0,0.4)&#8221; text_text_shadow_color__hover_enabled=&#8221;rgba(0,0,0,0.4)&#8221;]<\/p>\n<ul>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Entertaining and eduacational: entrepreneurial lessions in the best business movies.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:257,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4}\">Entertaining and educational: <a href=\"https:\/\/enterpriseleague.com\/blog\/best-business-movies\/\">entrepreneurial lessons in the best business movies<\/a>.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;PLATFORM AD&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_width_px__hover=&#8221;1080px&#8221; 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