{"id":4071,"date":"2022-05-03T09:40:31","date_gmt":"2022-05-03T09:40:31","guid":{"rendered":"https:\/\/enterpriseleague.com\/blog\/?p=4071"},"modified":"2024-06-24T08:49:12","modified_gmt":"2024-06-24T08:49:12","slug":"get-more-customers","status":"publish","type":"post","link":"https:\/\/enterpriseleague.com\/blog\/get-more-customers\/","title":{"rendered":"25 most effective ways to get more customers for your business"},"content":{"rendered":"

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If there\u2019s one question all business owners lose sleep to, it must be how to get more customers. That\u2019s not surprising at all considering the fact that more customers equal more sales, thus more money.<\/span><\/p>\n

But is it that hard to get more customers? Well, not to sound too pessimistic but <\/span>29% of small businesses fail because they run out of cash<\/span><\/a>.\u00a0<\/span><\/p>\n

So, in order to improve your sleep and boost your sales, we\u2019ve made this guide on how to get more customers. If one thing\u2019s not working, remember, there\u2019s always something else to try \u2013 quitting is not an option!<\/span><\/p>\n

Oh, and one more thing \u2013 don\u2019t forget to <\/span>identify your most loyal customers<\/span><\/a> and nourish your relationship with them while searching for ways to get new customers. Because these existing customers are usually the largest door to new ones.<\/span><\/p>\n

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How did you survive the 2008 recession?<\/h2>\n

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What brick-and-mortar businesses can do to get more customers?<\/h2>\n

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We\u2019re starting with brick and mortar because, in light of the eCommerce rise, these businesses became a sort of endangered species. If you like the advice below, there\u2019s a special article with tips for <\/span>retail stores that want to increase their foot traffic<\/span><\/a>.\u00a0<\/span><\/p>\n

To generate the most effective tactics, we\u2019ve asked experienced business owners to share what works best for them. So let\u2019s find out how to get more customers for your brick-and-mortar business. <\/span><\/p>\n

Let’s find out how to get more customers for your brick and mortar business.\u00a0<\/span><\/p>\n

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Optimize your Google My Business profile<\/h3>\n

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You should also add your business to local business directories as well as gradually build up Google reviews from happy customers. Thus, consider having a QR code at your premises for people to scan and link this to your Google Business Profile.<\/span><\/p>\n

Karen Dauncey, Founder ofThe SEO School<\/p><\/blockquote>\n

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Market services you don\u2019t provide online<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”Paragraph Text Content” _builder_version=”4.17.4″ text_font=”||||||||” text_text_color=”#454545″ text_font_size=”16px” text_letter_spacing=”1px” text_line_height=”1.6em” header_font=”||||||||” header_2_font=”Work Sans|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.5em” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” header_2_font_size_tablet=”30px” header_2_font_size_phone=”15px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” header_font_size__hover=”30px” header_font_size__hover_enabled=”30px” header_letter_spacing__hover=”0px” header_letter_spacing__hover_enabled=”0px” header_text_shadow_style__hover=”none” header_text_shadow_style__hover_enabled=”none” header_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_2_font_size__hover=”26px” header_2_font_size__hover_enabled=”26px” header_2_letter_spacing__hover=”0px” header_2_letter_spacing__hover_enabled=”0px” header_2_line_height__hover=”1em” header_2_line_height__hover_enabled=”1em” header_2_text_shadow_style__hover=”none” header_2_text_shadow_style__hover_enabled=”none” header_2_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_2_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_3_font_size__hover=”22px” header_3_font_size__hover_enabled=”22px” header_3_letter_spacing__hover=”0px” header_3_letter_spacing__hover_enabled=”0px” header_3_line_height__hover=”1em” header_3_line_height__hover_enabled=”1em” header_3_text_shadow_style__hover=”none” header_3_text_shadow_style__hover_enabled=”none” header_3_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_3_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_4_font_size__hover=”18px” header_4_font_size__hover_enabled=”18px” header_4_letter_spacing__hover=”0px” header_4_letter_spacing__hover_enabled=”0px” header_4_line_height__hover=”1em” header_4_line_height__hover_enabled=”1em” header_4_text_shadow_style__hover=”none” header_4_text_shadow_style__hover_enabled=”none” header_4_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_4_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_5_font_size__hover=”16px” header_5_font_size__hover_enabled=”16px” header_5_letter_spacing__hover=”0px” header_5_letter_spacing__hover_enabled=”0px” header_5_line_height__hover=”1em” header_5_line_height__hover_enabled=”1em” header_5_text_shadow_style__hover=”none” header_5_text_shadow_style__hover_enabled=”none” header_5_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_5_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_6_font_size__hover=”14px” header_6_font_size__hover_enabled=”14px” header_6_letter_spacing__hover=”0px” header_6_letter_spacing__hover_enabled=”0px” header_6_line_height__hover=”1em” header_6_line_height__hover_enabled=”1em” header_6_text_shadow_style__hover=”none” header_6_text_shadow_style__hover_enabled=”none” header_6_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_6_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” text_letter_spacing__hover=”0px” text_letter_spacing__hover_enabled=”0px” text_text_shadow_style__hover=”none” text_text_shadow_style__hover_enabled=”none” text_text_shadow_color__hover=”rgba(0,0,0,0.4)” text_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)”]Speaking of how to get more customers for your brick-and-mortar business, offering services that cannot be provided online goes a long way. Also, providing expert advice so that customers do not simply go online and buy something without consulting with you first is a highly effective strategy.\u00a0<\/span><\/p>\n

Change the business model to a hybrid one, so that individuals can shop both in-store and online if at all possible. Make it simple for them to shop in person as well. Given that consumers are accustomed to receiving subpar service at the moment, it may be worthwhile to go the extra mile to ensure that your customers are satisfied. Offering services that can only be completed in person can be incredibly useful for the majority of companies.\u00a0<\/span><\/p>\n

Tam Le, Founder of Steamaster<\/p><\/blockquote>\n

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Develop clear cleanliness standards<\/h3>\n

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To attract more consumers, I recommend that you develop a clear cleanliness protocol. People want to feel protected after a pandemic, so I would continue to emphasize the need for hygiene and publicize the idea that it is a priority.\u00a0<\/span><\/p>\n

One method to accomplish this is to ensure that the store is immaculately clean. If you have a cleaning policy in place during the epidemic, I would recommend sticking with it for a little while longer. I would also make it known to your consumers that you do, in fact, have a strict cleaning <\/span>policy in place.\u00a0<\/span><\/p>\n

Display the policy in a prominent location where your customers may easily notice it, and incorporate it into some of your advertising materials. Providing cleaning goods, hand sanitizers, and masks at the front of the store can also help build consumer confidence in your business.\u00a0<\/span><\/p>\n

Moreover, you can assign numerous staff to monitor and restock the supplies as needed in order to stay on top of things. Even after vaccines have been distributed, a few simple actions can help consumers feel secure enough to return.<\/span><\/p>\n

\n

Sahil Kakkar, CEO of WebSignals<\/span><\/p>\n<\/blockquote>\n

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Improve customer service<\/h3>\n

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Improving customer service can make a significant difference to get more customers to your brick-and-mortar business. I believe that improving customer service is vital to reintroducing clients to the retail sector from the internet environment.\u00a0<\/span><\/p>\n

It all begins with the simplest elements, from clean salesrooms and a friendly smile to competent employees and service. This means you have to <\/span>hire the right staff<\/span><\/a>. They should be polite, patient, resourceful, and able to deal with different people\u2019s personalities, expectations, and needs.\u00a0<\/span><\/p>\n

More often than not, it\u2019s the stuff that makes the difference between customers leaving without purchasing anything and customers buying what they came for plus more. Each employee’s objective should be to satisfy the client. Their mantra should be service, service, and service again.<\/span><\/p>\n

\n

Teo Vanyo, CEO at Stealth Agents<\/span><\/p>\n<\/blockquote>\n

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Host a pop-up shop<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”Paragraph Text Content” _builder_version=”4.17.4″ text_font=”||||||||” text_text_color=”#454545″ text_font_size=”16px” text_letter_spacing=”1px” text_line_height=”1.6em” header_font=”||||||||” header_2_font=”Work Sans|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.5em” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” header_2_font_size_tablet=”30px” header_2_font_size_phone=”15px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” header_font_size__hover=”30px” header_font_size__hover_enabled=”30px” header_letter_spacing__hover=”0px” header_letter_spacing__hover_enabled=”0px” header_text_shadow_style__hover=”none” header_text_shadow_style__hover_enabled=”none” header_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_2_font_size__hover=”26px” header_2_font_size__hover_enabled=”26px” header_2_letter_spacing__hover=”0px” header_2_letter_spacing__hover_enabled=”0px” header_2_line_height__hover=”1em” header_2_line_height__hover_enabled=”1em” header_2_text_shadow_style__hover=”none” header_2_text_shadow_style__hover_enabled=”none” header_2_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_2_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_3_font_size__hover=”22px” header_3_font_size__hover_enabled=”22px” header_3_letter_spacing__hover=”0px” header_3_letter_spacing__hover_enabled=”0px” header_3_line_height__hover=”1em” header_3_line_height__hover_enabled=”1em” header_3_text_shadow_style__hover=”none” header_3_text_shadow_style__hover_enabled=”none” header_3_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_3_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_4_font_size__hover=”18px” header_4_font_size__hover_enabled=”18px” header_4_letter_spacing__hover=”0px” header_4_letter_spacing__hover_enabled=”0px” header_4_line_height__hover=”1em” header_4_line_height__hover_enabled=”1em” header_4_text_shadow_style__hover=”none” header_4_text_shadow_style__hover_enabled=”none” header_4_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_4_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_5_font_size__hover=”16px” header_5_font_size__hover_enabled=”16px” header_5_letter_spacing__hover=”0px” header_5_letter_spacing__hover_enabled=”0px” header_5_line_height__hover=”1em” header_5_line_height__hover_enabled=”1em” header_5_text_shadow_style__hover=”none” header_5_text_shadow_style__hover_enabled=”none” header_5_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_5_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_6_font_size__hover=”14px” header_6_font_size__hover_enabled=”14px” header_6_letter_spacing__hover=”0px” header_6_letter_spacing__hover_enabled=”0px” header_6_line_height__hover=”1em” header_6_line_height__hover_enabled=”1em” header_6_text_shadow_style__hover=”none” header_6_text_shadow_style__hover_enabled=”none” header_6_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_6_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” text_letter_spacing__hover=”0px” text_letter_spacing__hover_enabled=”0px” text_text_shadow_style__hover=”none” text_text_shadow_style__hover_enabled=”none” text_text_shadow_color__hover=”rgba(0,0,0,0.4)” text_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)”]Shopping in-person is not extinct. If you’re searching for a unique way to attract customers to your brick-and-mortar store, we also recommend trying a pop-up shop strategy. Another unique and engaging way to drive foot traffic to your business is to incorporate a QR code escape room<\/a> event. By integrating QR codes in different parts of your store or surrounding area, you can create an interactive experience for your customers. This not only promotes engagement but also makes visiting your location more memorable and enjoyable. The short time of the shop’s operation instills a sense of urgency among shoppers, compelling them to turn up or risk losing out totally. Combine this with limited-time sales and promotions and added-value events such as happy hours, food trucks, or even hands-on activities within the area.<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ header_2_text_color=”#000000″ header_2_font_size=”19px” header_3_font=”|600|||||||” header_3_text_color=”#434343″ header_3_font_size=”19px” global_colors_info=”{}”]<\/p>\n

Offer incentives for in-store pick-up<\/h3>\n

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To increase traffic to brick-and-mortar businesses, you can offer online incentives for the in-store<\/span><\/p>\n

pickup of online orders. While some customers may choose to pick up their online orders and depart, others may like to continue browsing or notice something that piques their attention and inspires an impulse purchase.<\/span><\/p>\n

Incentives can be as straightforward as guaranteeing no queues, a percentage discount off the whole order, or an in-store-only discount on a popular product or service.<\/span><\/p>\n

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Appealing storefront and display<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”Paragraph Text Content” _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#454545″ text_font_size=”16px” text_letter_spacing=”1px” text_line_height=”1.6em” header_font=”||||||||” header_2_font=”Work Sans|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.5em” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” header_2_font_size_tablet=”30px” header_2_font_size_phone=”15px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” header_font_size__hover=”30px” header_font_size__hover_enabled=”30px” header_letter_spacing__hover=”0px” header_letter_spacing__hover_enabled=”0px” header_text_shadow_style__hover=”none” header_text_shadow_style__hover_enabled=”none” header_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_2_font_size__hover=”26px” header_2_font_size__hover_enabled=”26px” header_2_letter_spacing__hover=”0px” header_2_letter_spacing__hover_enabled=”0px” header_2_line_height__hover=”1em” header_2_line_height__hover_enabled=”1em” header_2_text_shadow_style__hover=”none” header_2_text_shadow_style__hover_enabled=”none” header_2_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_2_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_3_font_size__hover=”22px” header_3_font_size__hover_enabled=”22px” header_3_letter_spacing__hover=”0px” header_3_letter_spacing__hover_enabled=”0px” header_3_line_height__hover=”1em” header_3_line_height__hover_enabled=”1em” header_3_text_shadow_style__hover=”none” header_3_text_shadow_style__hover_enabled=”none” header_3_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_3_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_4_font_size__hover=”18px” header_4_font_size__hover_enabled=”18px” header_4_letter_spacing__hover=”0px” header_4_letter_spacing__hover_enabled=”0px” header_4_line_height__hover=”1em” header_4_line_height__hover_enabled=”1em” header_4_text_shadow_style__hover=”none” header_4_text_shadow_style__hover_enabled=”none” header_4_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_4_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_5_font_size__hover=”16px” header_5_font_size__hover_enabled=”16px” header_5_letter_spacing__hover=”0px” header_5_letter_spacing__hover_enabled=”0px” header_5_line_height__hover=”1em” header_5_line_height__hover_enabled=”1em” header_5_text_shadow_style__hover=”none” header_5_text_shadow_style__hover_enabled=”none” header_5_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_5_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_6_font_size__hover=”14px” header_6_font_size__hover_enabled=”14px” header_6_letter_spacing__hover=”0px” header_6_letter_spacing__hover_enabled=”0px” header_6_line_height__hover=”1em” header_6_line_height__hover_enabled=”1em” header_6_text_shadow_style__hover=”none” header_6_text_shadow_style__hover_enabled=”none” header_6_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_6_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” text_letter_spacing__hover=”0px” text_letter_spacing__hover_enabled=”0px” text_text_shadow_style__hover=”none” text_text_shadow_style__hover_enabled=”none” text_text_shadow_color__hover=”rgba(0,0,0,0.4)” text_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)”]<\/p>\n

You know how important first impressions are, right? Well, your storefront and display are the first things passersby see, and whether they\u2019re inviting enough to make them enter depends on you. According to research, <\/span>24% of purchases are triggered by window displays<\/span><\/a>.<\/span><\/p>\n

But how do you create a visually appealing display? Here\u2019s what experts suggest:<\/span><\/p>\n