{"id":8393,"date":"2020-03-20T10:45:20","date_gmt":"2020-03-20T10:45:20","guid":{"rendered":"https:\/\/enterpriseleague.com\/blog\/?p=8393"},"modified":"2024-08-07T09:12:29","modified_gmt":"2024-08-07T09:12:29","slug":"oggadoon-an-ethical-guerrilla-comms-business","status":"publish","type":"post","link":"https:\/\/enterpriseleague.com\/blog\/oggadoon-an-ethical-guerrilla-comms-business\/","title":{"rendered":"OggaDoon – An Ethical Guerrilla Comms Business"},"content":{"rendered":"

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How did you survive the 2008 recession?<\/h2>\n

” content_last_edited=”off|desktop” admin_label=”Heading 2 ” _builder_version=”4.16″ text_font=”||||||||” header_2_font=”|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”21px” header_2_line_height=”1.2em” custom_margin=”30px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||10px||false|false” custom_margin_last_edited=”on|phone” header_2_text_align_phone=”left” global_colors_info=”{}”]<\/p>\n

Athena was born from Zeus\u2019 head after he suffered a severe headache. How was OggaDoon born?<\/h2>\n

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After many years of rumination! I didn\u2019t take a straight line to being an entrepreneur because I am, at heart, a storyteller and it\u2019s those skills that have taken me on this interesting adventure and who knows where next.\u00a0<\/p>\n

After turning around a wine bar from loss to profit in less than a year at the age of twenty-five, I knew I wanted to make a difference through my entrepreneurial skills. After being a partner in an environmental comms firm, I recognized two things: that there needed to be more focus on the world we lived on and how we could save it, and that I wanted to do comms differently.<\/span><\/p>\n

OggaDoon was born: an ethical guerrilla comms business dedicated to working with brands with passion and purpose. I have built the business to deliver globally to clients of all sizes.<\/span><\/p>\n

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How did you survive the 2008 recession?<\/h2>\n

” content_last_edited=”off|desktop” admin_label=”Heading 2 ” _builder_version=”4.16″ text_font=”||||||||” header_2_font=”|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”21px” header_2_line_height=”1.2em” custom_margin=”30px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||10px||false|false” custom_margin_last_edited=”on|phone” header_2_text_align_phone=”left” global_colors_info=”{}”]<\/p>\n

How would you describe OggaDoon to a 3 year old?<\/h2>\n

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OggaDoon tells the stories of companies and people in them that are doing good in the world. Some of those companies are building sustainable houses, some are helping cities to save the planet, and some are helping us to understand our bodies more. No matter who we work with, they need to love what they do.<\/p>\n

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How did you survive the 2008 recession?<\/h2>\n

” content_last_edited=”off|desktop” admin_label=”Heading 2 ” _builder_version=”4.16″ text_font=”||||||||” header_2_font=”|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”21px” header_2_line_height=”1.2em” custom_margin=”30px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||10px||false|false” custom_margin_last_edited=”on|phone” header_2_text_align_phone=”left” global_colors_info=”{}”]<\/p>\n

Why is OggaDoon different from the rest?<\/h2>\n

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The phrase \u2018ethical marketing company<\/a>\u2019 can make people raise their eyebrows, but I don\u2019t see any conflict in accelerating a brand\u2019s growth through sharing impact, and holding to strong ethical values. It\u2019s why we work with businesses with passion and purpose, and why we keep to very strong environmental actions: working in an office that uses renewable energy and rainwater in plumbing, going paperless over 8 years ago, and rewarding team members with extra holiday days if they don\u2019t fly. We\u2019re also underestimated at times. Whether you meet us in our London or Bristol offices, we punch well above our weight for the team size, because I have outstanding people in the business.<\/p>\n

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How did you survive the 2008 recession?<\/h2>\n

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OggaDoon is given $1 million, how would you spend\/invest?<\/h2>\n

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Ohhh, great question! The natural bon viveur in me would say celebration.<\/span><\/p>\n

The business Caroline says the first stage is to give 10% to one of my favorite green charities – it wouldn\u2019t feel right hanging onto all of that when the world is burning, flooding, and literally being destroyed by human actions.\u00a0<\/span><\/p>\n

Then I think I\u2019d reward the team with a little something. We work hard and a work\/life balance is critical to me, and so I\u2019d like to thank them directly.\u00a0<\/span><\/p>\n

Lastly, if the business doesn\u2019t need investment, it would be becoming a comms\/marketing partner and investor to a number of startups that just have the edge.<\/span><\/p>\n

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How did you survive the 2008 recession?<\/h2>\n

” content_last_edited=”off|desktop” admin_label=”Heading 2 ” _builder_version=”4.16″ text_font=”||||||||” header_2_font=”|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”21px” header_2_line_height=”1.2em” custom_margin=”30px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||10px||false|false” custom_margin_last_edited=”on|phone” header_2_text_align_phone=”left” global_colors_info=”{}”]<\/p>\n

Where is OggaDoon headed now? What’s the next big thing you’re striving to achieve?<\/h2>\n

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We\u2019re in the middle of a big growth spurt, with our reach spread across the UK and further afield. We\u2019re working with some seriously interesting\u00a0 brands in cybersecurity, healthtech, and edtech, green tech and prop tech five areas of \u2018tech for good\u2019 that I\u2019m really passionate about as well as exciting businesses in the green space and those led by social value<\/span><\/p>\n

I think the next big thing I\u2019m striving to achieve is maintaining the happiness in the team<\/a>, and using new technologies to measure the successful impact to our clients. It\u2019s all to contribute to becoming a recognised leading business in guerrilla marketing and PR.<\/span><\/p>\n

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How did you survive the 2008 recession?<\/h2>\n

” content_last_edited=”off|desktop” admin_label=”Heading 2 ” _builder_version=”4.16″ text_font=”||||||||” header_2_font=”|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”21px” header_2_line_height=”1.2em” custom_margin=”30px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||10px||false|false” custom_margin_last_edited=”on|phone” header_2_text_align_phone=”left” global_colors_info=”{}”]<\/p>\n

With today\u2019s experience, what advice would you give to yourself on your first day as a business owner?<\/h2>\n

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Caroline: You were right. Sustainability and clever technologies that empower sustainable changes are absolutely the future. You may have spotted this earlier than everyone else, and you may feel a little on your own right now, but you are going to see such changes in the world. Soon there will be more businesses than you can count trying to make a positive difference, and you\u2019re going to be in the heart of it all. Also, just do it.<\/span><\/p>\n

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How did you survive the 2008 recession?<\/h2>\n

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How would your employees describe you?<\/h2>\n

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It\u2019s a strange position, being an entrepreneur: you work so closely with your team, seeing them more hours in the day than your significant other!<\/p>\n

I think my employees would describe me as passionate, driven, detailed, an observer of life with social witticisms and a food-lover. And dog-lover as well, of course – Bonnie the dog is our intern.<\/span><\/p>\n

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\u00a0 <\/span>Caroline Macdonald, CEO and Founder of OggaDoon<\/a><\/span>\u00a0<\/a><\/span><\/p>\n

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How did you survive the 2008 recession?<\/h2>\n

” content_last_edited=”off|desktop” admin_label=”Heading 2 ” _builder_version=”4.16″ text_font=”||||||||” header_2_font=”|600|||||||” header_2_text_color=”#000000″ header_2_font_size=”21px” header_2_line_height=”1.2em” custom_margin=”30px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||10px||false|false” custom_margin_last_edited=”on|phone” header_2_text_align_phone=”left” global_colors_info=”{}”]<\/p>\n

It\u2019s Women\u2019s History Month – name 3 ladies who inspire you to be a better leader and tell us how and why?<\/h2>\n

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Clearly number one is my Mum. She achieved so much and without a fuss or fanfare. She taught me to simply go on about my business, that anything is achievable.<\/span><\/p>\n

Queen Elizabeth II. I\u2019m not particularly a royalist nor a republican but this woman has shown tremendous leadership, not always getting it right, but she is progressive and cool. You have to admire her qualities of a steady hand on a ship that is rocky at times.<\/span><\/p>\n

Jasmin Paris. Breastfeeding whilst winning a tough terrain race shows you what you can achieve if you put your mind to it.<\/span><\/p>\n

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How did you survive the 2008 recession?<\/h2>\n

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You’re the only woman entrepreneur in a room full of men talking business – how does that unfold?<\/h2>\n

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Just like any other meeting; it\u2019s pretty commonplace for me. Actually, running a wine bar set me up. Frequently, the customers would become merry, shall we say, and at times, some of the men became belligerent. Using the feminine guile, I diffused many situations that could have escalated. Now in a room full of men talking business, it\u2019s good fun. You engage with a few light touch questions, then go in for the killer inquisition. Then they know you know your stuff.<\/p>\n

I think I\u2019ve been fortunate. In the almost ten years of running my own business, I\u2019ve never been treated badly simply based on my gender – but then, I think that\u2019s because our results speak for themselves.<\/span><\/p>\n

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<\/h3>\n

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