Writing a well-knit case study: 11 crucial tips to follow

December 08, 2021

Writing a case study

The real-life example of a theory is the most impressive way of explaining its usefulness. Likewise, a case study allows for the division of practical applications to unleash the thinking that led to it.

The most surprising thing about a case study is that you can use it as a learning gadget for winning and failing concepts. Furthermore, it serves as the most valuable business card when reaching new customers. However, writing a top-quality case study requires you to delve into the background of your project and identify all means that make it good or bad. 

Additionally, you have to wrap up information in a suitable way to focus on your creativity and skills without following a promotional tone. 

Writing a foolproof case study

Writing a good case study is a time-consuming task. It gives headaches to many students. When professors assign case studies to their students, most of them fail to write a quality case study. This is the reason why students look for a custom business case study solution service to get scholarly assistance. With the professional guidance of native writers, they can get themselves familiar with the art of case study writing.

If you are among those students, who struggle to write an effective case study, then you have landed on the right page! When creating a case study, keep these elements in mind:

Write a result-driven case study

Making a case study about you and your process is the wrong approach. This is because the readers do not care about your motivation. Rather, they care more about the results you created.

Thus, start your case study by describing the results that you generated and then dive into the details of your strategic efforts to drive those results.

Tell an interesting story

A well-crafted case study tells a story, rather than describing chronological facts. To create an epic story, begin with writing a couple of sentences explaining the situation, followed by some sentences focusing on the dramatic tension.

Finally, conclude your story with a persuading tone that points to your service or product.

Lead with an ultimate solution

By nature, case studies are dull. It is crucial to break the traditional past by crafting a case study that strikes at the challenge a lead needs help with. 

Leading with challenges and explaining how you fixed those pain points is the best way to grab your readers’ attention, particularly if it can be produced in a captivating way, such as through podcast or video.

Include authentic and relevant data

It is good that you work with an organisation. Ask yourself: “What did you do for that company?”

The answer to this question should be included in the case study. However, if you get stuck with defining it in numbers and results, then you should follow another approach – use that brand in your testimonial instead.

What happens in a specific case deals with case study writing. Most importantly, you need to narrate the entire story. It is very important for the career of your business.

Always use real numbers

If you are going to write a case study that shows an increase in numbers, then use actual numbers only. For example, it sets off a red flag for your potential prospects when you say something like “we increased a website’s traffic by 400%” – People will think you have just made it of your own.

 On the contrary, if you show the real numbers and even have proof in the form of a screenshot, it will be more believable.

Write concisely

The vast majority of people do not read the bulk of the content. Instead, they skim the content. Accordingly, you need to put yourself in your potential prospects’ shoes and comprehend what they want.

Actually, they are looking for the success your service or product has provided the customer. Hence, focus on that and skip the unnecessary content from your case.

Tailor it to your potential prospects

You are going to write a generic case study, right? But when seeing a customer, make sure that you know the challenges he is encountering. Then make your case study reveal how you have solved your customer’s pain points. 

Develop multiple formats

Always use hard data in your case stories. Beyond it, develop multiple formats by leveraging text, video, and graphics so that you can post them on different social media platforms.

This will increase the exposure and utility for your winning customer case study.

Let the images rock your case

Aside from discussing the ultimate solution, your product or service provided your client to fix his challenges, including images that bring it to life. In a lengthy case study format, include a photo with engaging captions explaining the case solution as a better option for explaining your product’s value. This step will truly engage your audience.

Paint your image for the potential customers

Highlighting your success is a great thing, but remember a case study must show how you solved your clients’ challenges so that potential prospects can see how you got from one point to the next.

This is the best step to tell your client’s success stories: client’s business, the pain points, results, strategic approach, and looking towards the future.

Develop an abstract

You think if you write it, people will accept it. If you erase the outlet from the phase, surely, you will need to rewrite it.

To develop an abstract with four components:

  • Organization’s expertise and ultimate
  • solution
  • Customer’s profile and challenges
  • Solution you delivered
  • Why your solution is effective
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