Open The Joy

Toys that make kids kinder. While the world focuses on making kids smarter, we make toys to make them kinder. We are the only toy company that focuses on the emotional well-being of children. Every product in the line – be it a simple pack of cards to a large rainy-day activity box – fosters family bonding through conversation starters, jokes, and creative activities. To lead by example, we support the Spread the Joy Foundation, a registered 501(c)3, in the free distribution of activity kits to hospitalized kids across America. You play. We give. Kids heal.