Activities Industry Mutual (AIM)

Activities Industry Mutual (AIM) is a leading membership community and specialist liability insurer dedicated to supporting the outdoor activities sector in the UK and internationally. Based in London, we provide cost-effective and comprehensive insurance solutions for a diverse range of businesses, from large residential activity centres and watersports operators to freelance instructors and educational programs. Founded in 2005 by industry professionals, AIM operates on the principle of member ownership, ensuring a focus on delivering exceptional value, fair claims handling, and a strong sense of community. We’re committed to promoting best practices within the activities industry, sharing our expertise to help our members minimise risk, reduce claims, and ultimately, operate more efficiently. AIM offers a complete suite of cover options, including Public Liability, Employers Liability, Property, Equipment & Business Interruption, Legal Expenses, and vehicle cover, providing peace of mind and a trusted partnership for businesses of all sizes. Our unique blend of industry experience and member-focused approach sets us apart, making us the go-to insurer for the activities sector.