AdFreeway - Pretargeted Open Web Advertising

AdFreeway votable-media maps votes and first-party identifier similarities to amplify targets augment the audience and boost campaign results. UnifiedID2.0 idenfiiers, categorized by domains are associated with a users' votes on campaign creatives. In the AdFreeway cohort of all users, votes automate campaign spend, obtain incremental audience reach and optimize media performance. A registered user can aggregate and redeem rewards based on the media performance their identifiers generate and by other activies on the social feed. We recruit users by paying for the performance their data brings to each advertising impression. We aggregate transactions, report and settle them in cash or equivalent. Our platform optimizes the ‘fair-trade’ to benefit advertisers and agencies.