AdSAM Emotional Response Modeling
#Research
#Measuring Emotions
#Emotional Response Modeling
#Political Behavior
#Emotions and Behavior
#Emotional Response
#Behavior in Marketing
#Consumer Emotions
#Political Emotions
#Behavior
Overview
AdSAM utilizes a non-verbal, visual technique to accurately tap into the core of the human emotional responses.
Based on the dimensional Theory of Emotion that states that every emotion is a combination of three dimensions, AdSAM measures appeal, engagement, and empowerment using custom characters - Attitude Self-Assessment Manikins.
The highly predictive behavior of AdSAM has been utilized worldwide for the past 24 years and serves as highly advantageous emotional response model.
Contact Details
info@adsam.com
Gainesville, United States (US)
Employees
2-10
Categories
Keywords
#Research
#Measuring Emotions
#Emotional Response Modeling
#Political Behavior
#Emotions and Behavior
#Emotional Response
#Behavior in Marketing
#Consumer Emotions
#Political Emotions
#Behavior
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