AdSAM Emotional Response Modeling

AdSAM utilizes a non-verbal, visual technique to accurately tap into the core of the human emotional responses. Based on the dimensional Theory of Emotion that states that every emotion is a combination of three dimensions, AdSAM measures appeal, engagement, and empowerment using custom characters - Attitude Self-Assessment Manikins. The highly predictive behavior of AdSAM has been utilized worldwide for the past 24 years and serves as highly advantageous emotional response model.