Africa Practice

Africa Practice is a mission-led strategic consulting firm advising investors and development partners across the African continent. Established in 2003, we combine a deep understanding of local context and the drivers of human behaviour with systems-level action to build markets and systems that work for humanity. We specialize in navigating policy, mobilizing capital, and catalyzing growth, partnering with corporations and governments to align commercial success with national ambitions. With a pan-African footprint spanning 9 hubs, including London, Nairobi, and Lagos, we leverage our cross-border, multidisciplinary team of experts to shape a prosperous Africa. In 2025, Brink became part of Africa Practice, strengthening our capacity to move from diagnosis to real-world implementation with critical behavioural innovation capabilities. As a B-Corp certified firm, we are committed to driving inclusive and regenerative economic systems. Our insights and advocacy shape a prosperous Africa.