Amerge is a high service marketing management strategy firm that delivers evidence-based strategy, guidance & effective programs to improve business results - in healthcare and other complex sectors. "See around the corners" experience in the business and brands of healthcare is leveraged to help our clients' performance get even better.
We work hand-in-hand with clients to remove growth barriers, lift performance and deliver meaningful results. We address critical factors that can undermine business opportunities + make or break a brand, including: positioning, access/service gaps, marketing performance, customer experience, reputation, workforce engagement.
Common scenarios for an initial Amerge engagement include:
+ Marketing and/or strategic communications function and operations need to be elevated, measurably effective, integrated and accountable to business goals.
+ Organization must improve marketing readiness and access for customer acquisition + retention.
+ Customer (member, donor) acquisition programs need to become evidence-based, digitally adept, and include a clear-eyed evaluation of experience, ROI and ROE, and competitive counters.
+Emerging issues; crisis mitigation to preserve relationships, reputation, and revenue.
+Local business site needs to grow and adapt to/pre-empt changes in market, competition, and evolving customer needs. Note: our @Near Me service delivers practical strategy + programs crafted for local business resources.
We swiftly jump in and start making a difference. Hands-on services and engagement formats are shaped for goals and resources and may include: Amerge Advisory, Amerge Market Ready, Find | Be Found, Brand RE and @Near Me (TM).
Principal + Founder Camela Morrissey is certified in strategic planning. She is available for creative sessions, advisory panels and boards, as well as interim and fractional leadership engagements. Pro-bono support is available for programs focused on underserved people/health issues.
