Art Up Company
Rome, Italy · Public and Community
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Last verified
Mar 2026
Overview
ARTtup srl offers innovative digital services to all segments of the contemporary art market by developing an ecosystem of decentralized applications (dApps) interconnected via blockchain. The data generated by the dApps are processed by the Artificial Intelligence called “BART”, the first Digital Contemporary Art Advisor ever!
The “phygital” ecosystem created by ARTup srl therefore operates a radical revolution in the processes of fruition of art by applying the concept of disintermediation – the real resource of digitalisation – through the implementation of new technologies such as blockchain, Artificial Intelligence (A.I.), Internet of things (I.o.T.), augmented and virtual reality to increase the general ability to pay attention and to process data with the aim of bringing out latent market segments.
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