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Basis

Global, United Kingdom (UK) · Sales and Marketing

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Data quality

Complete · Accuracy

Last verified

Jun 2026

Overview

Basis is an independent insight consultancy working with global clients to deliver insight activation. This means giving our clients the understanding and guidance they need for decisions which drive growth and change. Across the Basis Group, our different units (Basis Consumer & B2B, Basis Health, Basis Social and Ideas.ai) work with brands and organisations of many types and sectors – from media, tech or retail through to biotech and pharmaceutical, governmental, and not-for-profit. We’re headquartered in London, with teams in NY, Chicago and LA. With outstanding qual, quant, AI, design and video expertise in-house, we tackle all kinds of insight, innovation and strategy work, frequently worldwide. We’re big on imagination, and we relish challenges and tough questions of all sizes. So if you need insight that allows you to drive growth or change, get in touch - we’d love to hear from you. Or if you're an insight, innovation, or strategy professional looking for a job where you can have a real impact on clients'​ businesses, as part of a friendly, supportive, but independent-minded team, drop us a line.

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Contact Details

+442072552000

info@basisresearch.co.uk

Global, United Kingdom (UK)

Founded

1996

Employees

100-150

Categories

Keywords

#Quantitative research

#Qualitative research

#Brand consultancy

#Consumer insights

#Shopper insights

#Videography and design

#Global expertise

#Strategic research

#Brand tracking

#Innovation

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