Bradford Informed Guidance

Bradford Informed Guidance is an independent health, life, and disability insurance brokerage based in Orlando, Florida, dedicated to providing expert guidance to families and individuals across seven states – Florida, Michigan, North Carolina, Arizona, Texas, Georgia, and Indiana.

We specialize in navigating the complexities of the health insurance market, helping our clients find the most suitable and affordable coverage options.

What sets Bradford Informed Guidance apart is our commitment to independence. As a partner with multiple leading insurance carriers, including Aetna, Cigna, UnitedHealthcare, and Blue Cross Blue Shield, we offer unparalleled access to a wide range of plans and competitive pricing. We provide a truly unbiased service, prioritizing your family’s needs above all else.

Founded by Zach Bradford (NPN 18181266), we’ve already assisted over 1,000 families in making informed decisions about their healthcare coverage. Our approach is built on compassion, clarity, and compliance, ensuring you understand your options and feel confident in your choices. With the 2026 ACA subsidy changes looming, our expertise is more critical than ever.

We are committed to expanding our reach and serving families nationwide, currently operating in 7 states and with plans to grow to 22+ by 2026. Bradford Informed Guidance is a trusted partner, backed by billions in assets and a proven track record of success.