Brandcraft

Brand Strategy, Design and Communication With many years experience in branding, design and communications, Richard Sauerman [The Brand Guy] and Nick Beckhurst [Mr. Nice Idea] have come together to form Brandcraft Strategy and Design. Richard is currently ranked #3 in the World's Top 30 Branding Gurus. We are a branding agency. We have taken corporate branding to a new level. We use brand strategy, brand identity, and branding to transform people and businesses, and propel them into a brand new future. When it comes to attracting, keeping, and inspiring people, money alone won’t do it. People want to be part of something that involves a cause; a purpose that offers people a chance to do work that makes a difference, and a “reason why” they should care. They don’t want that cause to turn into the kind of predictable “mission statement” that plasters many a corporate boardroom wall. Along with the traditional [mechanical] bottom line, highly successful organisations have a second [humanistic/emotional] bottom line viz. a return on human investment that advances a larger purpose. A powerful cause that is both a magnet and a motivator. Your brand is that powerful cause, that “reason why”, that meaning. Branding is the meaning-making machine that drives high employee fulfilment and engagement. Branding is the meaning-making machine that attracts customers and earns their trust and loyalty. Our brand strategies are activated on the inside (Brand On the Inside) as well as in the marketplace (Brand On the Outside). That's because what you DO is as important as what you SAY.