Bulgarian Black Sea Alliance

The main goal of the Bulgarian Black Sea Alliance is to unite the efforts of the main stakeholders in the travel and tourism sector, including business, municipalities and the Ministry of Tourism, to start immediate work on developing and establishing a strong tourist brand and efficient marketing of the Bulgarian Black Sea Coast, to implement a marketing strategy and campaign on the main source tourist markets – Russia, Germany, Great Britain, Poland, Czech Republic, Israel, etc. The Alliance also aims to improve the inadequate communication and lack of strong collaboration among stakeholders in the industry.