Calico

We design brands that hit the mark, and sell like hot cakes. We define what makes you special, and why it matters. We are captivated by the notion that the items we choose to purchase and the brands we associate ourselves with are, in essence, an extension of our identity. We exist to breathe life into this concept, designing brands and products that sell like hot cakes because they’ve hit the mark in capturing the essence of the customer. We start every branding conversation with a take on these three questions: 1. Identity: Who are you? 2. Function: What do you do? 3. Significance: Why does it matter? To hold a mirror to ourselves: 1. We’re a design studio that works with FMCG businesses, to help them brand and package products. 2. We help them understand what’s special about themselves and their customers, and then communicate it well. 3. It matters because we shop with our eyes and our ears. We buy things because of what that product says about our identity. Branding and packaging is what makes or breaks sales.