CELX Advisory
Plano, United States (US) · Electronics
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Last verified
May 2026
#recommerce
#2nd life of the phone
#trade-in
#consumer electronics
#asset monetization
#program optimization
#reverse logistics
#triaging
Overview
CELX Advisory is a Plano, Texas-based asset monetization consultancy specializing in the secondary phone and consumer electronics markets.
We partner with OEMs, carriers, and investors to develop and implement robust trade-in, ITAD, and reverse logistics programs. Our expertise centers on unlocking value from end-of-life devices, driving sustainable growth, and optimizing asset recovery.
CELX Advisory leverages a proven methodology honed through years of experience, including program creation, reverse logistics management, triaging, refurbishment, and resale strategies across various channels – B2B, B2C, insurance, and direct-to-consumer. We’ve helped companies like Samsung build >$100M stand-alone programs, demonstrating our ability to deliver significant revenue and operational improvements.
Founded in 2021, CELX Advisory combines operational expertise with strategic insights, providing clients with a competitive edge in the evolving recommerce landscape.
We partner with OEMs, carriers, and investors to develop and implement robust trade-in, ITAD, and reverse logistics programs. Our expertise centers on unlocking value from end-of-life devices, driving sustainable growth, and optimizing asset recovery.
CELX Advisory leverages a proven methodology honed through years of experience, including program creation, reverse logistics management, triaging, refurbishment, and resale strategies across various channels – B2B, B2C, insurance, and direct-to-consumer. We’ve helped companies like Samsung build >$100M stand-alone programs, demonstrating our ability to deliver significant revenue and operational improvements.
Founded in 2021, CELX Advisory combines operational expertise with strategic insights, providing clients with a competitive edge in the evolving recommerce landscape.
Contact Details
+12146099017
info@celxadvisory.com
Plano, United States (US), 5109 Watch Hill Circle
Founded
2021
Company Type
Private Limited Company
Employees
2-10
Keywords
#recommerce
#2nd life of the phone
#trade-in
#consumer electronics
#asset monetization
#program optimization
#reverse logistics
#triaging
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