Changing Markets Foundation

Changing Markets Foundation is a campaigning organisation and a registered 501(c)3 Foundation in the U.S., based in London, dedicated to accelerating sustainable solutions. We work in partnership with NGOs, companies, and other foundations to shift market share away from unsustainable products and companies towards environmentally and socially beneficial alternatives. Our work focuses on areas such as climate misinformation, fossil fashion, and plastic pollution. We expose irresponsible corporate practices and drive change towards a more sustainable economy. Our key differentiators include our investigations, campaigning approach, and collaborations with diverse stakeholders.

We tackle critical issues like the impact of the fashion industry on microplastic pollution and the role of investors in methane emissions. We actively track and expose the dynamics of industry-orchestrated online backlash and the greenwashing tactics employed by corporations. We are a member of Break Free from Plastic (BFFP) and an affiliate member of the European Environmental Bureau (EEB).

Changing Markets Foundation also operates a US-based foundation to facilitate its work with US-based NGOs. The main organisation is registered in the Netherlands as Stichting Changing Markets, with a KVK number of 68014635 and an RSIN/tax identification number of 857266524. Our registered address is Newtonlaan 115, 3584 BH, Utrecht.