Counter Fin

Counter Fin is a New Jersey-based financial technology company providing the modern infrastructure for disability and leave benefits.

We help individuals, employers, and benefit partners navigate disability and leave with clarity, speed, and financial stability—when it matters most. Counter transforms fragmented legacy systems into structured, verifiable, and auditable workflows, bridging the gap between claimants, advocacy firms, and enterprises.

Our mission is to make disability and leave benefits easier to access, easier to understand, and less financially disruptive. We build technology that helps people who qualify for benefits actually receive them—without unnecessary confusion or delay. At the same time, we provide employers, insurers, brokers, and support organizations with infrastructure that improves claim quality, reduces administrative burden, and creates better outcomes across the system.