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eatbigfish

London, United Kingdom (UK) · Sales and Marketing

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Data quality

Complete · Accuracy

Last verified

Apr 2026

Overview

eatbigfish is a strategic brand consultancy with a single focus: challenger thinking and behaviour. Founded by Adam Morgan after he wrote Eating the Big Fish – the book that popularised the term ‘challenger brand’ – our company exists to study challenger behaviour and work with businesses who want to become challengers themselves.

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Contact Details

info@eatbigfish.com

London, United Kingdom (UK), 118 Southwark Street

Founded

1998

Company Type

Private Limited Company

Employees

30-50

Keywords

#strategy

#brand identity

#innovation

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