eFinance Investment Group

eFinance Investment Group has been the leading player within the field of financial and digital transformation in Egypt, since company establishment in 2005. Starting 2020, the company underwent a restructuring process where it spun off some of its leading business lines including, the leading network infrastructure and operation company for financial and non-financial digital services, its retail payment arm, integrated smart solutions provider and its contact center, and created a company specialized in digital purchasing platforms, diversifying its corporate portfolio to encompass five organizations operating in the fields of financial and digital operations, retail payments, e-commerce, integrated smart solutions and business process outsourcing. By 2021, eFinance had transformed itself into a fully-fledged entity to consolidate all its now market-focused subsidiaries under one leading structure, the eFinance Investment Group, with a focus on sectors that drive growth, transformation, and impact. Currently, eFinance Investment Group is a mother company for five subsidiaries and is focusing its investment portfolio in Egypt and Africa on financial and digital projects.