Ehrenberg Bass Institute
Terrace, Australia · Sales and Marketing
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Last verified
Nov 2024
Ehrenberg Bass Institute is a Sales and Marketing company based in Terrace, Australia, founded in 1994, with 100-150 employees.
Overview
The Ehrenberg-Bass Institute at the University of South Australia is world-famous for its marketing science research. The Institute’s research aims to uncover law-like patterns and relationships and then build empirically grounded theory to explain and predict. Working with big brands globally, the Institute's research is closing the gap between industry practice and academic theory. The Institute is made up of over 70 academics, higher degree research students and professional staff.
Contact Details
info@marketingscience.info
Terrace, Australia
Founded
1994
Employees
100-150
Categories
Keywords
#Science
#Marketing
#Evidence-based
#Advertising
#Brand management
#Pricing
#Distinctive Assets
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