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Exactag

Düsseldorf, Germany · Creative and Entertainment

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Verified by Enterprise League

Data quality

Partial

Last verified

Nov 2023

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Overview

Exactag is a marketing attribution technology company that transforms the way marketers evaluate, measure, and optimize their marketing spend. Our SaaS platform is an all-in-one technology that helps advertisers define the optimal marketing mix with a unified measurement approach. Advertisers keep 100% control of their data, full transparency about the success of digital advertising channels, commission payout optimization via real-time attribution, unique game theory versus statistical approach, and guidelines of optimal budget allocation.

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Keywords

#multichannel attribution

#tag management

#budget allocation

#marketing attribution

#DMP

#Media Mix Planning

#ROI Optimization

#marketing ROI

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