Fabulous

Fabulous is a Paris-based health and wellness app company, leveraging behavioral science to empower individuals and teams to build better habits and achieve their goals.

Born at Duke University’s Center for Advanced Hindsight, Fabulous utilizes a science-backed approach to habit-building, transforming tiny daily tasks into profound and lasting change.

Our mission is to help every individual discover the wonderful person inside themselves by creating evidence-based, life-changing products. We’re committed to using evidence-based research to find the absolute best ways to help you become a better person, creating a magnum opus, the most effective behavioral change experience out there. We’ve already helped 37M people build healthier and happier lives.