Giro Sport Design

Giro Sport Design is a California-based sporting goods company specializing in cycling and snowsports equipment. Founded more than 30 years ago by Jim Gentes, Giro is dedicated to serving the rider through personal expression and advanced performance. We obsess over the smallest details, from footwear lasts to vent sizes, ensuring our products meet the needs of enthusiasts. We’re committed to providing premium performance for all riders, pushing the boundaries of design and innovation. We argue for weeks about the difference of less than a millimeter in a footwear last, of a headform or the chamfered edge of a vent. It’s that attention to detail that sets Giro apart.

Giro’s history is rooted in a passion for design and a desire to address unmet rider needs. From humble beginnings making our own products, we’ve grown into a globally recognized brand synonymous with quality and performance.

We understand that riding is more than just a fleeting hobby or a passing fad. Riding is the best part of a great life and your equipment deserves attention to the smallest of details. So as long as you keep striving for faster, bigger and better, we’ll keep making the gear that gets you there.