Gravity R&D, a Taboola company

Gravity R&D is a Taboola company, located in Budapest, Hungary. Taboola is the world leader in powering recommendations for the open web, used by digital properties like websites, devices and apps, while helping people discover things they may like. Gravity R&D was acquired by Taboola in July 2022. The transaction brought Gravity R&D, a leading personalization technology company founded in data science to Taboola, and added the technology and the award-winning team behind our personalization solution Yusp to Taboola’s technology. Previously, Gravity R&D founders had tied for first place for the Netflix Prize, a public competition to find a team to improve Netflix’s recommendation technology. With the acquisition of Gravity R&D, Taboola is adding a new research and development hub in Gravity R&D’s headquarters in Hungary. Read more on taboola.com and www.yusp.com/blog-posts/.