Green Room Design

Green Room Design (GRD) is a Birmingham-based experiential retail design agency specialising in brand experience, retail environment design, and consumer engagement for some of the world's most recognised brands. Founded in 2001 and headquartered at 45 Frederick Street, Birmingham, GRD operates as an independent, agile creative studio with over two decades of expertise in transforming ordinary retail spaces into compelling brand destinations. The agency works across a diverse portfolio of global clients — including ASICS, Burberry, C.P. Company, Disney, HOKA, Mercedes-Benz, Puma, Timberland, UGG, and Under Armour — delivering disruptive design solutions that connect brands with consumers in meaningful, memorable ways. Green Room Design combines strategic thinking with hands-on creative execution, offering services that span retail design, experience design, brand environments, and spatial storytelling. With a team of around 26 elite creatives, GRD brings together design, strategy, and production capabilities under one roof. Their human-centred approach to experiential design ensures that every project resonates with its target audience while reflecting the unique identity of each brand partner. The studio's track record across fashion, sport, automotive, and entertainment sectors demonstrates its versatility and depth of knowledge in retail and experience design. Green Room Design is recognised for its ability to marry commercial objectives with compelling creative vision — making it a trusted partner for global brands seeking to elevate their physical retail presence and consumer experience strategies.