Guardian Financial Services

Guardian Financial Services is a leading insurance provider based in London, specializing in life and critical illness protection for UK families. With a rich history dating back to 1821, we’re committed to reimagining protection and building trust with both customers and financial advisors. We offer a comprehensive suite of flexible policies, including Life Essentials, Life Protection, Critical Illness Protection, and Combined Life and Critical Illness Protection, designed to meet diverse needs. Our ambition is for every family to have protection they truly believe in. We’re dedicated to disrupting the market and challenging traditional approaches to deliver a superior customer experience. Life. Made Better.

Guardian Financial Services provides a range of tailored protection solutions, including stand-alone and combined options, alongside valuable support services like a fast, fair claims process and 24/7 assistance. We prioritize delivering exceptional value and peace of mind to our clients.

We’ve recently raised £180 million in funding to drive innovation and expand our reach, solidifying our position as a challenger in the protection market. We’re focused on building lasting relationships with financial advisors and providing them with the tools and support they need to succeed.